How to add on whatsapp to your website for free (guide 2024)

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April 18, 2023

How to add on whatsapp to your website for free

To incorporate WhatsApp into your website at no cost, utilize WhatsApp’s Click to Chat feature. This functionality permits the creation of a link that, upon clicking, initiates a conversation with you directly within WhatsApp. Begin by generating your personalized WhatsApp link containing your phone number and a predefined message. Subsequently, craft a button or textual hyperlink on your website, such as within the contact section or footer, and integrate the WhatsApp link within it. This can be accomplished manually by adjusting your website’s HTML code or by utilizing website builders and plugins that facilitate WhatsApp integration. Following integration, conduct tests on the button or link to ensure seamless functionality. Additionally, optimize its placement based on user behavior and feedback to heighten user engagement. This straightforward procedure empowers website visitors to engage with you via WhatsApp directly from your site, enriching communication channels and fostering enhanced customer interaction.

Why should you add a WhatsApp webchat to your website?

Adding a WhatsApp webchat to your website offers multiple benefits. It allows you to stay connected with visitors even after they leave your site, enabling ongoing communication and relationship building. This helps reduce cart abandonment by providing instant support and assistance to potential customers. Moreover, incorporating WhatsApp adds a personal touch to your customer interactions, fostering trust and loyalty. Overall, integrating a WhatsApp webchat enhances user experience, improves customer support, and strengthens your brand’s connection with your audience.

Keep in touch with visitors after they leave your website

Stay connected with visitors post-website visit by integrating a WhatsApp webchat. This allows ongoing communication, offering support, updates, and personalised interactions, fostering long-term relationships and trust. Keep visitors engaged, prevent cart abandonment, and provide a seamless user experience even after they leave your site.

Avoid abandonment cart

Prevent cart abandonment by incorporating a WhatsApp webchat on your website. Provide instant assistance, address concerns, and offer personalised support to encourage customers to complete their purchases and reduce the likelihood of abandoned carts.

Add a personal touch

Infuse a personal touch into customer interactions by incorporating a WhatsApp webchat on your website. Engage users in real-time conversations, offer customised recommendations, and provide immediate assistance tailored to their needs. This personalised approach enhances user experience, builds trust, and fosters long-lasting relationships with your audience.

Use cases of WhatsApp Chat widget integration

Integrating WhatsApp Chat widgets into your website offers a versatile range of use cases to enhance customer interactions. With WhatsApp General Live Chat, you can provide instant assistance, address queries, and engage visitors in real-time conversations. WhatsApp Support Chat enables efficient customer support, troubleshooting issues, and resolving concerns promptly. WhatsApp Sale Chat facilitates sales assistance by offering product information, pricing details, and personalised recommendations, leading to increased conversions. Additionally, WhatsApp Booking Chat simplifies appointment scheduling and booking processes, providing convenience and enhancing user experience. These varied use cases demonstrate the effectiveness of WhatsApp integration in optimizing communication and engagement strategies.

WhatsApp General Live Chat

WhatsApp General Live Chat enables real-time communication between businesses and customers. It allows instant assistance, addressing queries, providing information, and engaging in interactive discussions directly through WhatsApp. This feature is ideal for general inquiries, customer service interactions, and non-specific topics requiring immediate responses, enhancing customer experience and satisfaction.

WhatsApp Support Chat

WhatsApp Support Chat facilitates direct communication between businesses and customers for efficient customer support. It enables addressing queries, troubleshooting issues, providing assistance, and resolving concerns promptly through WhatsApp. This feature streamlines support processes, enhances response times, and improves customer satisfaction by offering a convenient and familiar platform for support interactions.

WhatsApp Sale Chat

WhatsApp Sale Chat is a feature that allows businesses to engage with customers for sales-related interactions. It facilitates product inquiries, pricing details, personalized recommendations, and order processing directly through WhatsApp. This chat functionality streamlines the sales process, increases sales conversions, and enhances customer experience by offering a convenient and personalized sales channel, ultimately driving business growth and revenue.

WhatsApp Booking Chat

WhatsApp Booking Chat enables customers to schedule appointments, consultations, or bookings directly through WhatsApp. It streamlines the booking process, allowing users to inquire about availability, select preferred dates and times, receive confirmation details, and make reservations seamlessly. This feature enhances convenience for both businesses and customers, reducing booking friction and improving overall user experience.

How to embed a WhatsApp chat on your website?

To integrate a WhatsApp chat on your website, use WhatsApp’s Click to Chat feature and follow these steps:

  1. Generate WhatsApp Link: Create a link with your phone number and a pre-filled message using WhatsApp’s Click to Chat.
  2. Create Button or Link: Use HTML code or a website builder to design a button or text link.
  3. Add WhatsApp Link: Insert the generated WhatsApp link as the target for your button or text link.
  4. Customize Design (Optional): Match the button or link’s appearance to your website’s design and branding.
  5. Test and Publish: Ensure the button or link opens a WhatsApp chat when clicked. Once verified, publish the changes to your live website.

Following these steps simplifies embedding a WhatsApp chat, offering a convenient communication channel for your website visitors.

Click to chat

“Click to Chat” is a WhatsApp feature enabling users to start a chat with a particular phone number directly from a website or app. It generates a unique link that, upon clicking, opens a WhatsApp chat window with the specified phone number already filled in. Businesses often utilize this feature for seamless communication with customers or clients, allowing them to initiate conversations effortlessly without saving contacts manually.

How to add a WhatsApp link to a website?

Adding a WhatsApp link to a website involves creating a clickable link that, upon clicking, opens WhatsApp with a predefined message or conversation. Here’s a guide to add a WhatsApp link to a website:

1. Generate the WhatsApp Link:

  • Use WhatsApp’s Click to Chat feature or a URL generator to create a WhatsApp link.
  • The link format should be:
  • Replace “whatsappphonenumber” with the recipient’s phone number in international format (e.g., +1234567890).
  • Optionally, include a predefined message by adding ?text=yourmessage at the end of the link.

2. Create a Text Link or Button:

  • In your website’s HTML code, create a text link or button element where you want to place the WhatsApp link.
  • Use the generated WhatsApp link as the href attribute value for the text link or button.

3. Style the Link/Button (Optional):

  • Apply CSS styles to the text link or button to match your website’s design and branding.
  • Customize the font, color, size, and position of the link/button as desired.

4. Test the WhatsApp Link:

  • Save the changes and preview your website.
  • Click on the WhatsApp link/button to ensure it opens WhatsApp with the predefined message or conversation.

5. Publish the Changes:

  • Once tested and verified, publish the updated website to make the WhatsApp link accessible to visitors.

By following these steps, you can easily integrate a WhatsApp link into your website, enabling visitors to initiate conversations directly through WhatsApp.

QR code

A QR code, or Quick Response code, functions as a digital barcode readable by smartphones and QR scanners. It stores various data like text, web links, contact details, or app connections and is widely applied in marketing, payments, and information exchange. Generating a QR code involves using online tools or software to create and share the code for users to scan and access the embedded content.

Benefits of WhatsApp chat widget integration for your website

Integrating a WhatsApp chat widget into your website brings a multitude of benefits. Firstly, it enhances user friendliness by providing a familiar and convenient platform for communication. Secondly, online WhatsApp chats save money by reducing the need for expensive communication channels. Additionally, WhatsApp Chat integration can lead to increased conversion and sales as it facilitates direct engagement with visitors. Moreover, it improves the quality of customer service by offering real-time assistance and personalized interactions. Lastly, leveraging WhatsApp can contribute to customer loyalty growth, as it fosters ongoing communication and enhances overall user experience.

User friendliness with WhatsApp

WhatsApp’s user-friendly interface makes it effortless for visitors to engage with your website. The familiarity of WhatsApp as a communication platform encourages users to initiate chats, ask questions, and seek assistance without hesitation. This seamless interaction fosters a positive user experience, enhances customer satisfaction, and strengthens the connection between your brand and its audience.

Online WhatsApp chats save money

Integrating WhatsApp chats into your website can lead to cost savings by replacing traditional customer support channels. It reduces the need for expensive phone support systems or dedicated support teams, as WhatsApp provides a more efficient and cost-effective way to communicate with customers. This online chat solution streamlines support processes, reduces response times, and ultimately saves money for businesses.

WhatsApp Chat increases conversion and sales

WhatsApp Chat integration can significantly boost conversion rates and drive sales on your website. By providing real-time assistance and personalized interactions, WhatsApp engages visitors, addresses their queries promptly, and guides them through the buying process. This enhanced customer experience leads to higher conversion rates as users feel more confident in making purchases, ultimately resulting in increased sales and revenue for your business.

Improving the quality of customer service with WhatsApp

Integrating WhatsApp for customer service enhances service quality by enabling quick responses, personalized assistance, and efficient issue resolution. It offers a familiar platform for customers to communicate in real-time, leading to improved satisfaction levels. WhatsApp’s features like multimedia sharing and chat history also contribute to a seamless and effective customer service experience, ultimately enhancing overall service quality.

Customer loyalty growth

Integrating WhatsApp into customer engagement strategies fosters customer loyalty growth by offering personalized interactions, timely support, and convenient communication channels. It strengthens relationships, enhances customer satisfaction, and builds trust, leading to repeat business and long-term loyalty. The ease of access and direct engagement through WhatsApp contributes to a positive customer experience, encouraging customers to stay loyal to your brand.

Add WhatsApp button to your website: HTML code or Google Tag Manager

Adding a WhatsApp button to your website using either HTML code or Google Tag Manager offers seamless communication with visitors. With HTML, you directly embed a clickable button that opens WhatsApp when clicked, enhancing user engagement. On the other hand, Google Tag Manager streamlines the process by allowing you to manage and deploy tags, including the WhatsApp button code, dynamically. This flexibility ensures a smooth integration process, optimizing user experience and facilitating direct communication between your business and website visitors through WhatsApp.

Source code

Source code comprises the legible instructions composed in a programming language, serving as the foundation for software, applications, or websites. It encompasses directives, variables, functions, and other constituents employed by programmers to construct operational programs. Source code is adaptable to multiple programming languages like HTML, CSS, JavaScript, Python, Java, and others, contingent upon the specific application or platform under development.

Google Tag Manager

Google Tag Manager streamlines tag management, including tracking codes and analytics snippets, on websites. It offers a centralized platform for effortlessly adding, editing, and organizing tags without manual code adjustments. Marketers and website owners can efficiently deploy and update tracking scripts using Google Tag Manager, enhancing website analytics and optimizing digital marketing endeavors.

How to integrate WhatsApp into a WordPress website?

Integrating WhatsApp into a WordPress site is achievable through plugins or by manually adding buttons or links. Here’s how:

  • Using Plugins:
  1. Select a WhatsApp plugin: Explore options in the WordPress plugin repository, search for “WhatsApp,” and choose based on your requirements.
  2. Install and activate: In your WordPress dashboard, navigate to Plugins > Add New, find your chosen plugin, install, and activate it.
  3. Configure the plugin: Access the plugin settings page (usually under Settings or Appearance) to adjust the WhatsApp button’s appearance, position, and other settings.
  4. Customize the button: Tailor the WhatsApp button as needed, selecting icons, text, and specifying where it should appear on your site.
  5. Save settings: Ensure to save your configurations after customizing the plugin.
  • Manually Adding WhatsApp Buttons or Links:
  1. Obtain WhatsApp URL: Utilize WhatsApp’s official API or online generators to create a WhatsApp URL with the recipient’s phone number in international format (e.g., +15551234567).
  2. Create the button/link: Use HTML and CSS to craft a WhatsApp button or link.
  3. Add to your site: Insert the WhatsApp button or link using a text widget, page builder, or directly into your theme files.
  4. Style (optional): Apply CSS styles to match the button/link with your site’s design.
  5. Test: Verify that the button/link directs users to the correct WhatsApp conversation after adding it.

Irrespective of the method chosen, integrating WhatsApp into your WordPress website can amplify user engagement and offer an additional avenue for audience communication.

How to automate the WhatsApp chat on your website?

Automating WhatsApp chat on your website streamlines communication with visitors. Leveraging quick replies, your system promptly responds to common inquiries, saving time and enhancing user experience. Auto-replies offer immediate feedback, ensuring inquiries are acknowledged even outside business hours. Establishing rules allows customization, directing inquiries to appropriate channels or departments seamlessly. Integrating chatbots further enhances efficiency, handling routine tasks, and providing interactive assistance 24/7. With these tools, your website can offer prompt, personalized responses, fostering engagement and satisfaction among users while optimizing your team’s workflow. Automating WhatsApp chat elevates customer support, ensuring a seamless and responsive experience for visitors.

Quick replies

Quick replies streamline communication by offering predefined responses to common inquiries or prompts. These responses are preformatted, allowing users to select from a list of options or trigger specific actions with minimal typing. Implemented in messaging platforms like WhatsApp, quick replies expedite interactions, enhance user experience, and ensure efficient communication between businesses and customers.


Auto-replies automatically respond to incoming messages with predetermined messages or actions. These messages are triggered by specific conditions, such as receiving a message outside of business hours or when unavailable. Integrated into messaging platforms like WhatsApp, auto-replies ensure prompt acknowledgment of messages, provide instant information, and maintain communication continuity, even when personnel are unavailable to respond manually.


Rules in messaging systems dictate automated actions based on predefined conditions or triggers. These conditions can range from specific keywords or phrases to the time of day a message is received. By implementing rules, businesses can automate responses, forward messages to appropriate channels, or trigger specific workflows. This helps streamline communication processes, improve response times, and ensure consistency in handling messages.


Chatbots, AI-driven virtual assistants, mimic human conversation in messaging platforms such as WhatsApp. They interact with users, respond to queries, offer information, and execute tasks independently. Employing natural language processing, chatbots comprehend user inputs and produce pertinent responses, boosting customer service effectiveness. Automating routine interactions, they streamline processes, decrease workload, and provide instant support, enhancing overall user satisfaction.

Add a WhatsApp chat to your website today

Enhance your website’s interactivity by integrating a WhatsApp chat feature today. Enable seamless communication between your audience and your business with real-time messaging. With easy setup and implementation, adding WhatsApp chat to your website enriches user engagement and facilitates quick inquiries or support requests. Start fostering better connections and providing prompt assistance by incorporating WhatsApp chat onto your website now.


In summary, integrating WhatsApp into your website for free presents a strategic move laden with numerous benefits. By incorporating a WhatsApp webchat, you extend engagement with visitors, minimizing cart abandonment, and infusing a personalized touch into customer interactions. WhatsApp integration offers versatility across various applications, including general live chat, support, sales, and booking. Streamlined embedding methods like click-to-chat and QR codes, coupled with HTML code or Google Tag Manager, ensure adaptability. This integration enriches user experience, reduces costs, boosts conversion rates, enhances customer service, and nurtures loyalty. Act now to capitalize on WhatsApp’s potential to revolutionize your online presence and drive business prosperity.

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