How to Send Bulk WhatsApp Messages: A Step by Step Guide

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April 18, 2023

In today’s digital communication era, businesses and companies are constantly seeking effective procedures to reach their target audiences. Bulk WhatsApp messaging has emerged as a robust tool for interaction, offering a unique combination of high open rates, rich media capabilities, and cost-effectiveness. By mastering the art of sending bulk WhatsApp messages, you can effectively communicate with a broader audience, boost engagement, and enhance interaction. Therefore, businesses must grasp the concept of how to bulk send WhatsApp message.
If you are unfamiliar with this option, read this blog to unlock different ideas. Here, we will discuss different processes for sending WhatsApp messages in bulk.

What is Bulk WhatsApp Marketing?

Bulk WhatsApp marketing involves sending automated, mass messages to a list of contacts. These messages can be promotional, transactional, or informative. This form of marketing facilitates WhatsApp’s high engagement rates by providing messages directly to user’s mobile phones, ensuring that a significant part of your audience sees your interactions.

Benefits of WhatsApp Bulk Message

There are numerous benefits to using WhatsApp bulk messaging for businesses and organizations:

1. Save Money

Bulk WhatsApp messaging can be a much cheaper way to reach many people than traditional SMS marketing or phone calls. This is because WhatsApp uses internet data to send messages, which is typically much more affordable than traditional phone plans.

2. High Open Rates

WhatsApp boasts an incredibly high open rate compared to other messaging channels like email. This implies that a significant percentage of your target audience will see your message.

3. Customization

Bulk messages on WhatsApp can still be tailored to include details like the recipient’s name or other relevant information. This can make your interaction more targeted and engaging and provide better results on WhatsApp marketing.

4. Improved Customer Service

Bulk messaging can provide automated customer service or send appointment reminders. It can also free up your staff to focus on more complex issues.

5. Increased Sales and Engagement

You can increase sales and engagement with your customer base by sending out targeted promotional messages and offers.

How to Send Bulk Messages on WhatsApp for Free?

There are two methods you can employ on how to send bulk WhatsApp message for free. Here are the two procedures are given below:

WhatsApp Business App

The WhatsApp Business application, designed for small companies, simplifies client conversations. By creating a business profile, organizations can easily forward messages, greetings, and updates to their customers, empowering them to manage their interactions effectively.

Limitation of Sending WhatsApp Bulk Messages on the Free WhatsApp Business App

The free WhatsApp Business App offers a way to send bulk messages, but it comes with several limitations that can hinder your outreach:

  1. Limited Recipient List: You can only send messages to a maximum of 256 contacts at once. This makes it unsuitable for reaching larger audiences.
  2. Personalization Issues: The app doesn’t allow for true personalization within bulk messages. You can’t insert individual contact details, making the messages less engaging.
  3. Higher Spam Risk: WhatsApp is vigilant against spam. Sending bulk messages, especially to uninterested contacts, can raise red flags and potentially get your account banned.

What is WhatsApp Business API?

For large companies or those with more sophisticated messaging needs, the WhatsApp Business API offers an efficient way to share messages with many clients. This solution is specifically designed to integrate with existing business systems and provide a scalable solution for sending bulk messaging, instilling confidence in its ability to handle your growing needs.

WhatsApp Business App Vs. WhatsApp Business API

When deciding between the WhatsApp Business Application and the WhatsApp Business API, it’s essential to understand their unique features and functionalities. The WhatsApp Business Application is best suited for small businesses looking for a simple and direct way to interact with clients. On the other hand, the WhatsApp Business API is made for larger enterprises that need automation and corporate WhatsApp messaging within their existing client services and marketing systems. Understanding these distinctions can assist businesses in making a well-informed decision.

WhatsApp Business Application (Free): This application is perfect for solopreneurs or small teams. It enables you to create a business profile, use Lebel, and share essential broadcasts up to 256, but it lacks automation or customization.

WhatsApp Business API (Paid): This API is ideal for medium—to large-sized companies. It needs a third-party provider but delivers greater control. Share bulk messages with thousands, customize with contact details, schedule messages, and cooperate with CRM/chatbots for a more sophisticated method.

How to Send WhatsApp Bulk Messages on WhatsApp Business API?

Sending bulk messages on WhatsApp Business API requires more setup than the free app, but it offers significant advantages. Here’s a general roadmap:

  1. Select a reliable Provider: Research and select a trustworthy WhatsApp Business API provider. They’ll supervise the API connection and offer tools for managing your campaigns.
  2. Import Contact List: You must upload your contact list to the provider’s platform and ensure it adheres to WhatsApp’s guidelines.
  3. Create Message Template: Use the provider’s tools to create a template. You can customize these templates with dynamic fields, like contact names.
  4. Schedule or Share: Schedule your bulk message for a particular time or forward it immediately. The provider’s platform will be managed by sending the messages through the WhatsApp Business API.

A Detailed Guide for You to Send WhatsApp Bulk Messages via WhatsApp Business App on

Sharing bulk messages through WhatsApp Business API with our online platform can be a powerful and efficient way to engage with clients. Our services always have your back when it comes to accessing WhatsApp Business API. Here is a detailed instructions on how to send bulk WhatsApp messages with our online platform

  1. First, you need to sign in to our platform
  2. After that, our sales teams connect with you shortly to discuss what you need.
  3. Now, onboard your brand number as a WhatsApp API.
  4. Lastly, make your chatbot flow to simply corporate with your WhatsApp number.

WhatsApp Bulk Message Price With the WhatsApp Business API

WhatsApp conversation fees are official charges launched by WhatsApp. Interaction fees for bulk WhatsApp marketing are the charges linked to conversing with receivers during broadcasting messages. We offer a reasonable price range so that every vast, small, and medium business can experience our services.

  • Our price range for sharing bulk WhatsApp messages is 0.80 per conversation for business-initiated messages.
  • On the other hand, 0.35 per conversation is charged for A user-initiated conversation.

6 Quick Tips for WhatsApp Bulk Messaging

By following these effortless tips, you can ensure your WhatsApp bulk messaging campaigns are effective, engaging, and compliant with WhatsApp’s guidelines.

1. Target the Right Audience:  Don’t blast everyone! Segment your contacts based on demographics, interests, or past interactions to send relevant and engaging messages. This increases engagement and avoids annoying users who aren’t interested.

2. Create Compelling Content: Like any marketing message, your bulk WhatsApp message must be valuable. Concentrate on delivering helpful information, special offers, or updates relevent to your audience. Avoid overly promotional content.

3. Customized When Possible:  While the free app has restrictions, the WhatsApp Business API lets you personalize using dynamic fields. You can insert contact names or locations, which adds a personal touch that grabs attention.

4. Time is Key: When relaying information, it is vital to choose the ideal moment. Be mindful of your audience’s availability to maximize your messages’ effectiveness. Avoid delivering messages too early, late, or on the weekends when engagement levels are potentially low.

5. Keep in Concise: In today’s world, time is of the essence. Hence, it’s essential to be concise in your bulk WhatsApp messages. Your message should be crystal clear and straight to the point and contain an unmistakable call to action, if necessary.

6. Offer an Opt-Out Option: Whenever you send messages to people, make sure to include an explicit and effortless choice for them to decline to receive messages from you in the future. This constructs trust between you two and ensures your messages are not marked as spam.

How to Upgrade Your WhatsApp Messaging Limit

Unfortunately, you can’t directly upgrade your messaging limit on WhatsApp. It depends on your quality rating and message volume. Here’s how to potentially increase it:

  1. High-Quality Rating: To receive a high-quality rating, sharing helpful information is essential rather than inundating others with spam. Prioritize effective communication to enhance your rating.
  2. Contents Growth: Instead of abruptly transitioning from small-scale to large-scale campaigns, it is prudent to steadily upsurge the frequency of conveying your message by upgrading your level in gradual stages.
  3. Organic Growth: Build trust and encourage opt-ins for natural contact list growth.

5 Tips to Keep Quality Rating High for Your WhatsApp Business Account

Here are five tips to keep your WhatsApp Business Account quality rating high:

  1. Make Customer Experience a Priority: Instead of inundating your customers with marketing messages, try sending helpful or informative content that resonates with them. Messaging that reads like a constant sales pitch will likely disinterest customers and prompt them to classify it as spam, hurting your brand’s image.
  2. Facilitate Interaction: Capable communication entails actively engaging with your clients, throwing open invitations for queries, and responding to prompt and polite inquiries. Appreciating their opinions and suggestions also manifests your inclination towards systemizing communication through WhatsApp beyond the overflow of information in a one-sided manner.
  3. Observe and Adjust: Be vigilant about your quality score indicators. Monitor how often your messages are opened, clicked on, and flagged. Scrutinize the data and modify your scheme to facilitate the user’s interactions. Dispensing information that users find valuable keeps them interested and minimizes the chance of being reported.
  4. Respect Privacy: Be mindful of user privacy by solely asking for necessary details required for communication purposes, and refrain from sending messages that contain confidential personal information. Always prioritize clear communication with users about how you collect and use their data, as businesses’ apprehensions stem from potential mishandling of information.
  5. Only Message Opt-In Contacts: Limitingsaging to people who have voluntarily opted in to receive information from your business. It is imperative never to buy lists of contacts, and it’s best to avoid reaching out to people who have not recently interacted with your company. Be sure to obtain explicit permission from users before contacting them.

Final Thoughts!

Sharing bulk WhatsApp messages provides strategic benefits for engaging directly with a vast audience. This blog post explains how the WhatsApp Business App and API cater to various business requirements. Understanding how to send bulk WhatsApp message can be worthwhile for every business owner. Whether you share updates, promotions, or client service messages, knowing the correct device and practice can drastically improve your messaging campaigns.

Frequently Asked Questions

Yes, but with limitations. WhatsApp Business App lets you send broadcasts to up to 256 contacts for free. Consider the paid WhatsApp Business API via a third-party provider for larger-scale messaging with personalization. Remember, always get opt-in consent before sending messages.

There are two main ways to send 1000 messages on WhatsApp:WhatsApp Business App (Free, Limited)Download the Whatsapp application and set up a business profile. Create a Broadcast List with 256 contacts who opted in to receive your messages. Craft your message, but personalization is limited. Repeat this process to send to multiple Broadcast Lists (tedious for 1000 messages).WhatsApp Business API (Paid, Scalable)Sign up for the API through a third-party provider. Upload your contact list to the provider’s platform. Create message templates with customization options using contact details. Schedule or send bulk messages to your entire list (much more efficient for 1000 messages).

While there’s no valid “bulk message” without broadcasting, consider these options:Groups (Limited): Create a group with up to 256 users (not ideal for 1000 messages). Third-party Tools: Explore tools with a disclaimer that they comply with WhatsApp’s Terms of Service (use responsibly, risk of ban). WhatsApp Business API (Paid): The most efficient option for sending 1000+ messages with personalization and compliance.

For messages with fewer than 256 contacts, create a Broadcast List in the WhatsApp Business App. Use the paid WhatsApp Business API for more significant or personalized messages via a third-party provider. Always get opt-in consent before sending.

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