How to Send Bulk WhatsApp Messages: A Step by Step Guide

Here are five tips to keep your WhatsApp Business Account quality rating high:

1. Make Customer Experience a Priority: Instead of inundating your customers with marketing messages, try sending helpful or informative content that resonates with them. Messaging that reads like a constant sales pitch will likely disinterest customers and prompt them to classify it as spam, hurting your brand’s image.
2. Facilitate Interaction: Capable communication entails actively engaging with your clients, throwing open invitations for queries, and responding to prompt and polite inquiries. Appreciating their opinions and suggestions also manifests your inclination towards systemizing communication through WhatsApp beyond the overflow of information in a one-sided manner.
3. Observe and Adjust: Be vigilant about your quality score indicators. Monitor how often your messages are opened, clicked on, and flagged. Scrutinize the data and modify your scheme to facilitate the user’s interactions. Dispensing information that users find valuable keeps them interested and minimizes the chance of being reported.
4. Respect Privacy: Be mindful of user privacy by solely asking for necessary details required for communication purposes, and refrain from sending messages that contain confidential personal information. Always prioritize clear communication with users about how you collect and use their data, as businesses’ apprehensions stem from potential mishandling of information.
5. Only Message Opt-In Contacts: Limitingsaging to people who have voluntarily opted in to receive information from your business. It is imperative never to buy lists of contacts, and it’s best to avoid reaching out to people who have not recently interacted with your company. Be sure to obtain explicit permission from users before contacting them.