How to send a WhatsApp Broadcast Message + 25 Sample Messages: A Definitive Guide

In today’s digital landscape, drawing attention is more essential than ever. With over 2.5+ billions Monthly Active Users, WhatsApp delivers a unique channel for companies to connect directly with their audience. And what better method to use this platform is  broadcasting messaging.

In this comprehensive guide, we’ll walk you through everything you need to know about sending WhatsApp broadcast messages. You’ll learn what a broadcast message is, how it differs from WhatsApp groups, and discover various use cases. We’ll provide a step-by-step guide on how to send broadcast messages using both the WhatsApp Business App and WhatsApp Business API, alongside tips for crafting effective messages. Additionally, you’ll find 25 sample messages to get you started. By the end of this guide, you’ll be equipped to leverage WhatsApp broadcasting to enhance your business communication.

What is a WhatsApp broadcast message?

A WhatsApp broadcast message allows you to send a single message to multiple recipients at once without them knowing who else received the message. It’s an efficient way to communicate with your audience without creating a group chat where everyone can see and respond to each other.

It’s similar to group interaction, but the receiver cannot see the message being broadcast. They will get the message as a private message. This feature was initially available only to individual clients but is now also available to Businesses as well. It opens up unique opportunities for businesses that operate the WhatsApp Business API, allowing them to send broadcast messages and respond to inbound messages.

What is the Difference Between a WhatsApp Group and a WhatsApp Broadcast?

WhatsApp groups and WhatsApp broadcasts are often confused, but they work in different ways and serve distinct purposes. In a WhatsApp group, all members can see and interact with each other’s messages, creating a collaborative environment. In contrast, a WhatsApp broadcast allows you to send a message to multiple recipients, who receive it as a private message. The recipients will not know that the message was sent to others; only the sender knows who the recipients are.

What are the Use Cases of WhatsApp Business Broadcasting?

If you want to better concepts of how you can use WhatsApp Business broadcasting, here is a list of examples that can be useful to understand WhatsApp Business broadcasting:

1. Shared WhatsApp Newsletters: Forward recent news about your company or products to your opted-in customers.
2. Announcements on Matches: We shared updates with people who brought tickets for a competition about a time change, cancellation, or other news.
3. Status Updates: Inform clients when your website is unbelievable due to problems or planned maintenance.
4. Back-in-Stock Reminder: Alert clients that the earlier requested goods are in stock.
5. Travel Updates: Forward clients details about gate changes, check-in times at the hotel, or the color of the tour guides’ outfits at the meeting spots.
6. Upsell and Cross-Sell Messages: Shared cross-sell and upsell messages before and after the sale to boost your opportunity to upgrade sales.
7. Event Invitations: Forward event invitations to boost engagement and make memorable experiences with your guests.

How to Send a WhatsApp Broadcast Message: A Definitive Guide

If you want to know how to send a WhatsApp broadcast message, you are in the right place. WhatsApp provides two main ways to share broadcast messages: the WhatsApp Business app and the WhatsApp Business API. The application is a free alternative for smaller businesses, letting you make broadcast lists and share messages directly from your phone. On the other hand, the WhatsApp Business API delivers a more scalable solution, allowing for more advanced features and larger recipient lists. Here, we discuss the step-by-step process of sending a WhatsApp broadcast on both platforms.

How to Send a WhatsApp Broadcast Message Using WhatsApp Business App?

Here’s how to send a WhatsApp Broadcast message using the WhatsApp Business App:

1. First, launch the WhatsApp Business Application on your phone.
2. Click on the three-dots menu in the top right corner and choose “New Broadcast.” 
3. Search for your contacts and choose the ones you like to add to your broadcast list.
4. After your receiver list is ready, click the green tick mark to proceed.
5. Hit the send option to deliver it to everyone on your broadcast list.

Limitation of WhatsApp Broadcasting Using WhatsApp Business App

While the WhatsApp Business App offers a convenient way to send broadcast messages, but it does come with some limitations:

1. Contact Limit: You can only add up to 256 contacts to a broadcast list. If you need to reach more people, you will have to create multiple broadcast lists.
2. Recipient Must Save Your Number: Only contacts who have saved your phone number in their address book will receive your broadcast messages. If your number is not saved, the message will not be delivered to that contact.
3. Manual List Management: Managing broadcast lists can be time-consuming, especially if you need to update them frequently. Adding or removing contacts must be done manually.
4. No Group Interaction: Unlike WhatsApp groups, broadcast messages do not allow recipients to interact with each other. Each message is received as a private chat, limiting the possibility of group discussions or feedback.
5. Limited Analytics: The WhatsApp Business App provides limited analytics on broadcast messages. You can see who has received and read the messages, but you won’t get detailed insights into engagement metrics like click-through rates or conversions.
6. No Automation: The WhatsApp Business App does not support automation for broadcasting. Each message must be manually crafted and sent, which can be inefficient for large-scale campaigns.
7. Message Restrictions: There are restrictions on the type of content you can broadcast. WhatsApp has policies against spam and certain types of promotional content, which can limit the scope of your messages.
8. No Advanced Features: The WhatsApp Business App lacks advanced features such as segmentation, scheduling, or personalization at scale, which are available in more sophisticated messaging platforms.

How to Send a WhatsApp Broadcast Message Using WhatsApp Business API

Using the WhatsApp Business API allows for more advanced features and automation. Here’s how to send a broadcast message using Chatbot.team:

1. Sign up: Start by signing up with the official website Chatbot.team. Fill out your business details and confirm your contact information.
2. Create Message Template: After creating a template, navigate to the Template section and make a template according to your business guidelines. Remember that all templates must be approved by Meta to confirm compliance with WhatsApp policies.
3. Create Campaign: Once your template is approved, go to the ‘Campaigns’ section on the dashboard to create a new broadcast campaign.
4. Name your Campaign: Give your campaign a unique name that quickly identifies its purpose or the intended audience.
5. Choose Template: Select the previously approved message template from your list that you want to use for the broadcast.
6. Test Campaign: Before sending out the broadcast to all recipients, conduct a test by sending the message to a limited number of contacts.
7. Choose Timing: After testing the campaign hit on the campaign settings, and choose between two options: ‘Live Chat’ to send messages immediately and interact in real-time, or ‘Schedule Message’ to set a specific date and time for the broadcast.
8.  Upload Contact: Upload your broadcast list in Excel or CSV format.
9. Run Campaign: After finalizing your settings and ensuring all details are correct, launch your campaign. The messages will be sent according to your selected settings.
10. Monitor Your Campaign Performance: Monitor your campaign’s performance through the analytics dashboard in Chatbot.team. Analyze metrics such as delivery rates, open rates, and user responses to gauge effectiveness and make necessary adjustments for future campaigns.

What Does a Broadcast Message Look Like on WhatsApp?

A broadcast message on WhatsApp looks just like a regular message from you to a friend for the recipient. They won’t see it as part of a mass message. However, you don’t know who else received it, and replies are individual chats, keeping things private.

25 Best Examples of WhatsApp Broadcast Messages

Broadcast messages on WhatsApp are a versatile way to communicate with numerous contacts simultaneously while maintaining the conversation’s privacy. This list of 25 examples will inspire you to effectively use WhatsApp for various purposes, from marketing promotions to event updates.

Promotion Announcements

Promotional offers through WhatsApp broadcasts can drive sales and boost clients’ engagement by providing timely and exclusive deals directly to clients’ phones.

Example of Promotional WhatsApp Broadcast Messages

1. “This is an Exclusive Deal Just for you! Get 30% off your following product. Use code BUY20 at checkout. Hurry, this offer ends this Sunday!”
2. “Flash Sale! Get 60% off all sunglasses and glares for the next 24 hours! Shop now before they’re stocked out: [link to your store].”
3. “Spend ₹2000 or more and get a free one! This offer is limited, so treat yourself today! [link to your store].”
4. “Spread the love! Refer a friend or loved one, and get ₹350 off your next purchase. Share your unique referral code with them now!”
5.  “Buy more, save more! Get 50% off when buying two products from our summer collection. Stock up on your favorites now!”

Event Invitation

Invite customers or contacts to webminer, workshops, and other events. These messages can boost attention and engagement by offering all the necessary information in a precise format.

Example of Event Invitation WhatsApp Broadcast Messages

1. “Sending holiday greetings helps humanize your brand and strengthens your bond with your audience. It’s a non-sales approach that keeps your contacts engaged.”
2. “Hey, everyone! We’re hosting a backyard BBQ on 7th Oct at 7 pm. Enjoy some food, drinks, and good company! By 1st Oct so we can get a headcount.”
3. “Calling all gamers! ️ Join our gaming tournament for Badminton on 11th September at 10. am. Prizes to be won! Sign up here:”
4. “Just a friendly reminder! Our Evergreen webinar is happening this Weekend! Don’t miss out – the first 20 attendees get a free [gift]! “
5. “Heads up! There’s been a slight change to the plan for our Red Carnival. The new time is 11 am. We apologize for any inconvenience.”

Product Update

Keep your customers informed about new products, updates, or changes. This is a direct method of interaction development that affects users’ experience.

Example of Product Update WhatsApp Broadcast Messages

1. “Exciting News! We’ve just introduced our new product. Check out the groundbreaking features here:”
2. Join our live product update event with a Q&A session. Submit your questions in advance here: [link] 20th September at 1 pm.”
3. We’re excited to announce [New Feature Name]! You can easily [Benefit of the Feature] in [Product Name].
4. Introducing new achievement badges in [Product Name]! Track your progress and unlock rewards.
5. We’re working on something exciting for [Product Name]. Stay tuned for upcoming updates!

Customer Surveys

Collecting feedback through WhatsApp can boost your service or product depending on direct customer input, improving satisfaction and loyalty.

Example of Product Update WhatsApp Broadcast Messages

1. On a rating of 1-10, how likely are you to recommend us to a friend?
2. How can we improve your customer service experience?
3. Let us know what you think about our app!
4. Did our support team resolve your issue quickly?
5. Would you attend another event like this?

Alert and Reminders

Alert your audience details about crucial updates or changes, like service accessibility or safety concerns, promptly.

Example of Alert and Reminder WhatsApp Broadcast Messages

1. Hurry! Only a few [Product Name] are left in stock. Don’t miss out: [product link].”
2. Don’t forget! [Event Name] starts tomorrow at [Time]. See you there!”
3. “Reminder! A free vaccination drive is happening near you this [Day] at [Location]. Get all the details here: [link to details].”
4. “Hey [Name], your password is expiring soon. Please update it here for continued access: [link to password update].”
5. “Last chance to register for the [Event Name]! Deadline closes tonight at [Time]. Register here: [registration link].”

How to Write a WhatsApp Broadcast Message?

WhatsApp Broadcast Lists offer a powerful tool to reach a targeted audience efficiently. But simply sending a message isn’t enough. To maximize engagement, you need a well-crafted broadcast message. Here’s a detailed breakdown to help you write one:

1. Define Your Goal: First, decide what you want to achieve with this broadcast. Is it to announce promotions, share updates, or invite clients to an event? Clear and precise goals help in customizing your message to achieve the desired outcome.
2. Understand Your Audience: Identify who you are sharing this message with. Are they existing clients, potential customers, or a social group? Understanding their interests and preferences allows you to tailor the message to resonate with them.
3. Make an Attractive Introduction: Start with a captivating punchline that grabs attention within the first few seconds. This could be a question, an interesting fact, or a special deal. The introduction should entice the recipient to read further.
4. Keep it Precise and Short: People are busy, so keep your message short and to the point. Focus on the most crucial details they need to know. A concise message is more likely to be read and acted upon.
5. Use Clear and Engaging Language: Ensure your language is clear, direct, and easy to understand. Use engaging and conversational tones to make the message feel personal and relatable.
6. Include a Call to Action: Tell your recipients what you want them to do next, whether it’s visiting your website, signing up for an event, or availing a special offer. A clear call to action increases the chances of your recipients taking the desired action.
7. Proofread: Typos and grammatical mistakes can make your message look unprofessional. Reread everything before broadcasting it to ensure clarity and professionalism.

Best Practices for WhatsApp Broadcast Messages

Now that you’ve learned about the various WhatsApp message templates, it’s time to dive into some valuable guidelines for crafting and transmitting impactful broadcast messages:

Personalize Your Message

Personalization is crucial to engage your audience. Use variables in your message templates to insert specific details like their name, order number, or appointment time. This adds a personal touch and makes the message feel customized to each recipient.

Test Your Message

Before broadcasting messages to your entire audience, it’s essential to test them first. Share test messages with a small group of recipients or use a sandbox environment to ensure your messages appear correctly and convey the intended message.

Analyze and Check Performance

Monitor the performance of your broadcast messages regularly to determine what resonates with your audience and what does not. Use an analytics tool to track open rates, click-through rates, and engagement metrics to improve your messaging strategy and boost results over time.

Know Your Audience

Understand your recipients and tailor your messages to their preferences and needs. This ensures that your messages are relevant and engaging, increasing the likelihood of a positive response.

Respect Privacy

Ensure that your recipients have opted-in to receive messages and respect their privacy. Avoid sending unsolicited messages to prevent spam complaints and potential legal issues.

Limit Frequency

Avoid spamming your contacts with too many messages. Stick to a regular, but not overwhelming, schedule to maintain a positive relationship with your audience.

Use Clear and Engaging Language

Ensure your language is clear, direct, and easy to understand. Use engaging and conversational tones to make the message feel personal and relatable.

Include a Call to Action

Tell your recipients what you want them to do next, whether it’s visiting your website, signing up for an event, or availing a special offer. A clear call to action increases the chances of your recipients taking the desired action.

Proofread

Typos and grammatical mistakes can make your message look unprofessional. Reread everything before broadcasting it to ensure clarity and professionalism.

Wrapping Up

WhatsApp broadcast messages let you share messages with a large group of people at once. To craft a compelling WhatsApp broadcast message, follow these steps: define your goal, understand your targeted audience, make an attractive introduction, keep it clear and short, highlight the advantages, add a call to action, and proofread before sharing. Following this procedure, you can make engaging WhatsApp broadcast messages that will be a game-changer.