WhatsApp has become one of the most popular messaging platforms worldwide, with over 2 billion active users each month. As businesses strive to connect with customers in more personal and immediate ways, WhatsApp stands out as a top choice. Unlike traditional emails or SMS, WhatsApp marketing messages are known for their high open rates, instant delivery, and ability to foster interactive, two-way conversations.
Whether you’re a small business or a well-established brand, WhatsApp offers a wide range of marketing solutions. From sharing product updates and exclusive discounts to sending appointment reminders and providing real-time customer support, it’s an ideal platform for building and nurturing customer relationships.
In this guide, we’ll dive into the best WhatsApp marketing message examples, giving you the tools to capture attention, boost engagement, and drive sales effectively in 2025.
What Are WhatsApp Marketing Messages?
WhatsApp marketing messages are targeted communications that businesses send to customers using WhatsApp’s messaging platform. These messages are crafted to build relationships, drive engagement, and provide timely information in a more personal and interactive way than traditional channels like email or SMS.
Benefits of Sending Marketing Messages on WhatsApp
With WhatsApp’s massive global reach and user-friendly interface, marketing messages sent on this platform have distinct advantages for businesses. Here are some of the key benefits:
1. High Engagement Rates
WhatsApp messages enjoy open rates of up to 98%, making them far more likely to be seen than emails or SMS. This means your messages reach customers instantly, giving you a direct line to your audience and increasing the likelihood of meaningful interactions.
2. Personalization
WhatsApp makes it easy to personalize messages, allowing businesses to craft unique, relevant messages that resonate with each customer. By segmenting your audience, you can tailor messages—whether it’s a product recommendation, special offer, or event reminder—to better capture attention and foster engagement.
3. Real-Time Communication
With WhatsApp, businesses can communicate in real-time. This immediacy allows customers to respond with questions, enabling a back-and-forth dialogue that feels natural and accessible. Real-time interaction builds trust and enhances overall customer satisfaction.
4. Increased Conversion Rates
WhatsApp marketing messages are designed to be direct and actionable, making it easier for customers to engage with and respond to offers. High open rates, combined with personalized and targeted messages, lead to higher conversion rates as customers are more likely to act on promotions and product recommendations.
5. Repeat Purchases
Regular updates and personalized interactions on WhatsApp help businesses stay top-of-mind, encouraging customers to return for repeat purchases. By sharing exclusive offers, product updates, and reminders, businesses can keep customers engaged and drive long-term loyalty.
6. Cost-Effectiveness
Compared to traditional advertising, WhatsApp marketing is budget-friendly, making it an excellent option for businesses looking to reach customers without significant costs. The WhatsApp Business API offers useful tools to help small and large companies alike connect meaningfully with customers.
7. Multimedia and Interactive Options
With WhatsApp, businesses can go beyond text messages by incorporating images, videos, audio, and clickable buttons. These multimedia elements make messages more engaging and actionable, enhancing the overall user experience and encouraging responses.
8. Enhanced Customer Support
Providing real-time customer support on WhatsApp helps resolve issues quickly and effectively. Customers appreciate being able to reach out to businesses easily, fostering trust and satisfaction that can lead to long-term loyalty.
9. Increased Brand Loyalty
Connecting with customers on a platform they use daily creates familiarity and trust. By delivering personalized, interactive messages, brands can build strong customer relationships that encourage ongoing engagement and loyalty.
31 Best WhatsApp Marketing Messages Examples for Businesses in 2025
1. Welcome Message for New Customers
“Hi [Customer Name]! Welcome to [Business Name]! We’re thrilled to have you with us. Explore our latest collections here: [link]. Let us know if you have any questions!”
2. Product Launch Announcement
“Exciting news, [Customer Name]! Our new [Product] is now available. Be one of the first to try it out: [link]. Limited stock available!”
3. Discount or Special Offer
“Hi [Customer Name]! Get an exclusive 20% off on your next purchase! Use code WELCOME20 at checkout: [link]. Hurry, offer ends soon!”
4. Abandoned Cart Reminder
“Hey [Customer Name]! We noticed you left something behind. Complete your purchase now and enjoy a 10% discount with code CART10. [link]”
5. Back-in-Stock Notification
“Good news, [Customer Name]! Your favorite [Product] is back in stock. Grab it before it’s gone again: [link].”
6. Seasonal Greeting
“Happy Holidays from [Business Name]! Celebrate with 15% off on all items! Visit us here: [link]. Warm wishes to you and your family!”
7. Order Confirmation
“Thank you for your order, [Customer Name]! Your order #[Order Number] has been confirmed and will be shipped shortly. Track it here: [link].”
8. Delivery Update
“Hi [Customer Name], your order #[Order Number] is out for delivery and will arrive soon! Get ready to enjoy your purchase.”
9. Customer Feedback Request
“We’d love to hear from you, [Customer Name]! How was your recent experience with [Product/Service]? Your feedback helps us improve. Reply here or rate us: [link].”
10. Birthday Greeting
“Happy Birthday, [Customer Name]! 🎉 Enjoy a special birthday treat: 20% off your purchase with code BDAY20. Celebrate with us here: [link].”
11. Event Invitation
“You’re invited, [Customer Name]! Join us for an exclusive online event showcasing [Product/Service]. Register here: [link] and don’t miss out!”
12. Product Recommendation
“Hi [Customer Name]! Based on your recent purchase, we thought you might love [Related Product]. Check it out here: [link].”
13. Loyalty Program Enrollment
“Thank you for being a loyal customer, [Customer Name]! Join our loyalty program and enjoy exclusive rewards. Sign up here: [link].”
14. Referral Invitation
“Love [Business Name]? Refer a friend and get $10 off your next purchase! Your friend will receive a 10% discount too. Get started here: [link].”
15. Limited-Time Flash Sale
“Flash Sale Alert! For the next 24 hours, enjoy 25% off on selected items. Don’t miss out: [link].”
16. Thank You Message
“Thank you for choosing [Business Name], [Customer Name]! We appreciate your trust and look forward to serving you again. Explore more here: [link].”
17. Upsell Message
“Hi [Customer Name]! Enhance your [Product] experience with our premium add-ons. Explore them here: [link].”
18. Service Reminder
“Hello [Customer Name], it’s time for your next [Service] with us. Book now to enjoy priority scheduling: [link].”
19. Payment Reminder
“Hi [Customer Name], just a friendly reminder that your payment for [Service/Product] is due soon. Please pay by [Date]: [link].”
20. Webinar Reminder
“Reminder! Our live webinar on [Topic] starts in an hour. Don’t miss out – join here: [link].”
21. Limited-Edition Product
“Hi [Customer Name], check out our limited-edition [Product]! Available for a short time only. Get yours here: [link].”
22. Free Trial Offer
“Hi [Customer Name], try [Service/Product] free for 7 days! No commitment required. Get started here: [link].”
23. Customer Support Follow-Up
“Hi [Customer Name], we hope your issue has been resolved. Please let us know if you need any further assistance. We’re here to help!”
24. Feedback for Improvement
“Thank you for your feedback, [Customer Name]! We’re always looking to improve and appreciate your insights.”
25. Survey Invitation
“Help us serve you better, [Customer Name]! Take our quick survey and get 10% off your next purchase: [link].”
26. Wishlist Reminder
“Hi [Customer Name]! An item from your wishlist is almost sold out! Grab it before it’s gone: [link].”
27. Restock Alert
“Good news, [Customer Name]! [Product] you loved is back in stock. Shop now while supplies last: [link].”
28. Early Access to Sale
“Hi [Customer Name], enjoy early access to our sale as a loyal customer! Start shopping now: [link].”
29. Shipping Confirmation
“Hi [Customer Name], your order #[Order Number] has been shipped! Track your package here: [link].”
30. Product Usage Tips
“Hi [Customer Name]! Here are some tips to get the most out of your new [Product]. Check them out: [link].”
31. Subscription Renewal Reminder
“Hi [Customer Name], your [Subscription] is up for renewal soon. Renew now to continue enjoying uninterrupted service: [link].”
How to Send WhatsApp Marketing Messages?
There are two main ways businesses can send marketing messages on WhatsApp: through the WhatsApp Business App or WhatsApp Business API.
The WhatsApp Business App is perfect for small businesses or local shops looking to connect with customers personally. It’s easy to set up and allows you to send messages, set up quick replies, and even broadcast messages to multiple recipients. However, it does come with some limitations, like a cap of 256 contacts per broadcast and limited automation options. To send WhatsApp Marketing Messages
- Go to the “Chats” tab.
- Tap on the “Menu” button (three dots), then select “New Broadcast.”
- Add contacts from your list (up to 256 contacts can be added).
- Write your message and send it to everyone on your broadcast list.
If your business needs to reach a larger audience or automate more processes, consider upgrading to the WhatsApp Business API. The WhatsApp API is a powerful tool for businesses with bigger customer bases, offering automation, template messaging, and CRM integration. To get started with the API, businesses can sign up through providers like Chatbot.Team to simplify the setup process.
How to Send WhatsApp Marketing Messages: Step-by-Step Guide
Here’s how to set up and run WhatsApp marketing campaigns with the WhatsApp Business API using Chatbot.Team:
Step 1: Create a Template
- Go to Templates: Navigate to the “Templates” section.
- Add a New Template: Tap on “Add Template.”
- Name Your Template: Choose a name that’s easy to identify.
- Select a Category: Choose from Marketing, Authentication, or Utility. Know more about WhatsApp Message Template.
- Select Template Type: Choose between two options:
- Standard: A simple, text-only template.
- Media & Interactive: Add elements like headers, body, footer, and interactive buttons. For the header, you can select text, image, video, or document formats, while the body and footer can include additional interactive buttons.
- Preview Your Template: If you’ve added images, documents, or videos in the header, you’ll have the option to upload them here.
- Submit the Template: Once it’s ready, submit the template.
- Wait for Meta Approval: Approval usually takes 2-3 minutes. After approval, your template is ready for campaigns.
Step 2: Run a WhatsApp Marketing Campaign
- Go to Campaigns: Navigate to the “Campaign” section.
- Run Campaign: Tap on “Run Campaign.”
- Name Your Campaign: Give your campaign a descriptive name.
- Add a Description: Optionally, add additional campaign details here.
- Select the Template: Choose one from your templates, then tap “Next.”
- Test Your Campaign: Send the message to one contact to verify the format and flow.
- Schedule or Assign: You can schedule the campaign for later or assign an agent to manage it.
- Upload Contacts: Ensure contacts are in Excel or CSV format. You can download a WhatsApp Broadcast List here: Download WhatsApp Broadcast List Template.
- Submit Campaign: After uploading contacts, tap “Submit” to launch your campaign.
Best Practices for Sending Promotional Messages on WhatsApp
Using WhatsApp for promotions requires a thoughtful approach to ensure your messages are well-received and effective. Here are some key best practices:
1. Obtain Consent
Always make sure to get customers’ permission before sending promotional messages. Obtaining consent not only aligns with WhatsApp’s policies but also builds trust with your audience. You can gather consent through opt-in forms on your website, during checkout, or via customer support interactions.
2. Personalize Your Messages
Personalized messages feel more relevant and engaging. Address customers by name, reference previous purchases, or recommend products based on browsing behavior to make your communication feel more like a conversation.
For Example: “Hi [Customer Name]! Based on your recent order, we thought you’d love our new arrivals! Check them out here: [link]”
3. Keep Messages Short and Clear
WhatsApp is a fast-paced platform where short, clear messages work best. Keep your text concise and to the point, focusing on a single message or call-to-action to avoid overwhelming customers.
4. Timing is Crucial
Choose optimal times to send promotional messages, such as during lunch hours or early evenings when customers are more likely to engage. Avoid sending messages too early or late in the day to respect customers’ personal time.
5. Provide Value
Every message you send should provide something valuable to the recipient, whether it’s an exclusive discount, an invitation to an event, or useful product information. Messages that offer value build customer loyalty and drive engagement.
For Example: “Exclusive Offer! As a valued customer, enjoy 20% off your next purchase with code THANKYOU20. Shop now: [link]”
6. Use Rich Media
Images, videos, and interactive buttons make your messages visually engaging and memorable. Rich media elements help showcase products, highlight discounts, or provide a more immersive experience.
For Example: “See our new collection in action! Watch the video and shop your favorites here: [link]”
7. Respect Privacy and Provide Easy Opt-Out
Respect customers’ privacy by allowing them to opt-out of promotional messages easily. Providing a simple opt-out option shows consideration for their preferences and helps maintain a positive relationship.
For Example: “To stop receiving promotional messages, reply STOP.”
8. Analyze and Optimize
Track the performance of your messages—such as open rates, click-through rates, and conversions—to understand what resonates best with your audience. Regularly analyze these metrics and adjust your strategy for continuous improvement.
9. Use Approved Message Templates
If you’re using the WhatsApp Business API, follow WhatsApp’s template guidelines to ensure your messages meet approval standards. Approved templates prevent message rejections and help you deliver timely communications seamlessly.
10. Segment Your Audience
Audience segmentation helps deliver more relevant messages to specific customer groups. Segment your audience based on purchase history, demographics, or preferences to ensure each message is meaningful and resonates with the recipient.
11. Frequency Control
Avoid overwhelming your audience by controlling the frequency of your messages. A moderate approach ensures customers remain interested and prevents opt-outs due to message fatigue.
Conclusion
WhatsApp marketing offers an incredible opportunity for businesses to connect with customers in a personal, immediate, and highly effective way. By crafting thoughtful, engaging messages and following best practices, brands can foster stronger relationships, improve customer loyalty, and drive sales. From using personalized, multimedia-rich messages to sending timely offers and providing value, each interaction on WhatsApp has the potential to strengthen your brand’s connection with its audience.
Whether you’re a small business leveraging the WhatsApp Business App or an enterprise utilizing the WhatsApp Business API, this platform allows you to meet customers where they are. As you implement these strategies and examples, remember to respect privacy, obtain consent, and continuously optimize your approach for maximum impact.
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