14 Best Whatsapp Tools to Leverage Whatsapp Marketing (Updated List 2024): Pros, Cons, Features and Pricing

As companies strive to improve client interactions, WhatsApp has emerged as a leading messaging platform. If you’re ready to embark on your WhatsApp marketing journey but unsure where to start, or if you’re overwhelmed by the multitude of messenger and CRM options, rest assured. We’re here to guide you to the perfect WhatsApp tool that meets your requirements. All of them are designed with user-friendliness in mind, empowering you to feel confident and capable in your marketing efforts.

In this post, we will talk about the 14 best WhatsApp Tools for companies so that you can get the most out of your WhatsApp marketing.

14 Best WhatsApp Tools to Leverage WhatsApp Marketing

Below, we’ve compiled a list of 14 fantastic tools for WhatsApp marketing that can make it a breeze.

1. Chatbot.team

Chatbot.team is one of the best WhatsApp marketing tools. It streamlines your WhatsApp marketing and improves your business engagement and client communication.

Pros:

• You can create a chatbot without coding, which implies that the Chatbot.team offers a no-code chatbot that is easy to use for newbies.
• Provide immediate client support that includes live chat and seamlessly assign agents.
• Integrate your e-commerce platform, CRMs, and other business tools with the Chatbot team.
• Connect with Omnichannel

Cons:

Like DoubleTick in WhatsApp, you won’t find a free trial on Chatbot.team. Aside from that, this website does not have significant drawbacks.

Feature:

• Enhance Conversion Rates and customize communication to convert more visitors into loyal clients.
• Simplify your business operations, lower overhead, and save time with automated workflow.
• Boost communication with NLP and Generative AI

Pricing

The starter package is free and has outbound messages, live chat, etc. Premium one is the most popular, at 6500 rs per month, and has a live chat dashboard, integration, chatbot builder, etc. Enterprise One has personalized prices and features in the pro plan, including customization, CRM, etc.

2. Wati

Understanding its benefits and disadvantages is essential to consider using Wati WhatsApp as a marketing tool. Let’s explore its benefits, drawbacks, features, and pricing in a comprehensive review that will give you a sense of confidence in the information provided.

Advantage:

1. User-friendly Interface: Wati is praised for its user-friendly interface, which makes it easy to set up and handle WhatsApp marketing campaigns.
2. WhatsApp Automation: Make chatbots to manage clients’ inquiries 24/7 and automate tedious tasks.
3. Integration: Linked with tools like Google Sheets and CRM system for easy workflows.
4. Segmentation: Target specific client groups with customized messages for better engagement.
5. Analytics: Track metrics like message, delivery, read rates, and responses to measure campaign performance.

Drawbacks

1. Limited Channels: Concentrated only on WhatsApp marketing, which is unsuitable for omnichannel campaigns.
2. Price range: Compared to a few competitors, Wati’s pricing might be higher, especially for smaller teams.
3. Client Support: A few reviews mentioned occasional problems with client support.

Features:

• Share targeted messages to large audiences.
• Craft no-code chatbots for automated client interactions.
• Plan and schedule campaigns in advance.
• Set up pre-written replies for faster interaction.
• Track campaign performance and gain valuable insights.

Pricing:

Wati delivers tiered plans with different features and user restrictions. Price started at around 2,499 rs per month for the growth program, 5999 rs for the pro program, which is also per month, and 16,999 per month for the business program.

3. Aisensy

Here are some of the pros and cons of the Aisensy WhatsApp marketing tool and WhatsApp automation tool that every user should know before opting for it:

Pros:

1. Easy Accessible: User-friendly interface for streamlined navigation without technical expertise.
2. Automation and Bulk Messaging: Share mass promotional messages and automate notifications for efficiency.
3. AI Chatbots: Make chatbots for 24/7 client engagement and lead generation.
4. Integration of CRM: Linked with your CRM for easy interaction and data management.
5. Live Chat Support: Deliver many channels for client support.
6. Unlimited Users: There is no restriction on the number of users you can interact with.

Cons:

1. Limited Click Tracking: May lack information on click tracking for in-depth campaign analysis.
2. Pricing for Interaction: The free tier has restricted additional costs for sharing messages beyond a specific number.

Feature:

AiSensy offers a range of features to boost your WhatsApp marketing efforts. Here are some key highlights:

1. Broadcast Marketing: Share promotional messages to a large audience at once.
2. Chatbots: Craft automated chatbots to answer FAQs and manage basic inquiries 24/7.
3. Intelligent Segmentation: Group contact depends on behaviors for targeted messaging.
4. Click-to-WhatsApp Ads: Produce leads directly through WhatsApp ads on Facebook and Instagram.
5. CRM Integration: Linked AiSensy with your CRM software for a unified view of clients.

Pricing:

• The plan starts from basic, only 999 monthly, with a 14-day free trial.
• The pro plan delivers more features for 2399 per month with 1000 free services.
• Enterprise plans are personalized for huge businesses.

4. Gallabox

Let’s check out some benefits and disadvantages of the WhatsApp marketing tool Gallabox.

Pros:

1. WhatsApp Automation: Schedule messages, share bulk messages, and automate FAQs.
2. Boost Engagement: Improve client’s communication and satisfaction through a familiar platform.
3. Organization: Handle all WhatsApp communication from a central dashboard.
4. Analytics: Tracks campaign performance and gain clients’ insights.

Cons:

1. Cost: May have monthly fee-based feature and usage
2. Compliance Risk: Sharing unsolicited messages can violate WhatsApp’s terms and lead to account suspension.
3. Security Concerns: Employing third-party tools might involve sharing long details.

Features:

• WhatsApp flows allow meaningful client communication with WhatsApp flows
• WhatsApp Business API reaches clients on their preferred messaging channel
• WhatsApp chatbot can improve client experience, not your team size
• Broadcasting of WhatsApp launch marketing campaigns at scale
• A shared team inbox can collaborate with team members effectively

Pricing:

The starting range of the Gallabox service is 2399 for the growth program. For the scale program, the monthly charge is 4799, and the pro version starts at 7999.

5. DoubleTick

DoubleClick WhatsApp marketing tool has everything you have been searching for in a WhatsApp tool. Let’s discuss some pros and cons so you can choose the tool without hesitation.

A Pros:

• A User-friendly interface can solve everything in no time.
• Powerful mobile application to chat with clients in one go.
• End-to-end catalog sending and order booking through an AI-powered commerce bot.
• You can block unwanted messages and maintain the quality of your professional interaction.

Cons:

• Unfortunately, DoubleTick doesn’t offer a free trial, so you must commit to a paid plan.
• This WhatsApp marketing tool is for the sales team instead of marketing campaigns.

Features:

• Connect your customers from different platforms through Omnichannel
• Through broadcasting, keep your customers informed and engaged by sharing updates and deliveries.
• Understand your bot performance with chatbot analytics.

Pricing:

The starting range of the DoubleTick WhatsApp marketing tool is 4067 rs, which includes built-in pro templates, segment contacts, automated interactions, attracting more clients, access to all integrations, and more.

6. WappBlaster

WappBlaster is one of the best WhatsApp tools for sharing unlimited bulk messages. Let’s find out what pros and cons you can face using this tool.

Pros:

• Share bulk messages like 1000 WhatsApp contacts at once.
• Assist businesses in expanding their reach and communicating with broader audiences more effectively.
• Offer personalized messaging options, including names and content.
• Streamlined the messaging automation and scheduling.

Cons:

• Lack of advanced targeting feature for more audience engagement.
• Using third-party applications for WhatsApp marketing leads to privacy concerns among users.
• A few receivers may feel anxious by the volume of messages.

Feature:

• Features an anti-blocking algorithm for smooth messaging.
• Let many accounts make it easy to change during campaigns run.
• Facilitate the sending of video links to drive significant clicks.
• Easy generation of share message report.

Pricing:

WappBlaster’s pricing may differ depending on the source. The lowest price is $20 per year, and the highest is $2500 per year, likely in Indian rupees.

7. Whappext

Whappext is a robust tool designed to deliver bulk messages to 1000 contacts in one go.

Pros:

• User-friendly interface makes it streamline of using WhatsApp marketing
• Utilizing end-to-end encryption to boost safety
• This WhatsApp tool is optimized to minimize data usage.

Cons:

• The user base is not large.
• Lack of smooth integration with external applications.

Feature:

• Make sure data security for both business and client communication.
• Add a WhatsApp number filter to detect active regular and business WhatsApp.
• Offer detailed reports and statistics to help in decision-making
• Support all significant multimedia types.

Pricing:

Whappext WhatsApp tool charges 125 dollars per license. You can get unlimited messages, customization, training videos, etc. If you want multiple PC licenses, you can produce unlimited licenses, free updates, enterprise solutions, etc.

8. WhatSender

WhatSender is a user-friendly WhatsApp tool that allows you to share bulk messages directly from your PC. This platform is personalized to fit different users’ requirements.

Pros:

• Accessible, efficient bulk messaging for broad reach
• Produce customized options, boosting the relevance of business interaction.
• Deliver detailed analytics for monitoring the effectiveness of marketing efforts.

Cons:

• Automation alternatives are restricted flexibility.
• Trustworthiness is heavily influenced by WhatsApp’s API, which may affect features.
• It carries the risk of being perceived as spam.

Feature:

• Simply import phone numbers from CSV and TXT files through copy-paste.
• Message personalization with receiver names or another variable for personal touch
• Automated message dispatch at scheduled times for convenience.

Pricing:

WhatSender has free access, with limited daily messages and one account. The classic one comes with unlimited messages, priority support, and the latest features at 249 per month. The annual Plan has Unlimited messages, new features, and support.

9. WhatsApp Bulk Sender

WhatsApp Bulk Sender is a bulk messaging tool with many features. This tool facilitates WhatsApp messages from any number at any time.

Pros:

• The ability to share messages with many contacts, boosting outreach efficiency.
• Automate message distribution, saving priceless time.
• Deliver real-time client support for immediate assistance.

Cons:

• Risk for spamming and sharing unwanted messages, which could affect receiver perception.
• Lacks clear choice or unsubscribe mechanism, which could lead to concerns over consent and privacy.

Features:

• Supports including an unlimited number of WhatsApp contacts for message sharing
• Provide personalized options for tailoring your message inbox
• Facilitate influential audience targeting by categorizing customers into distinct groups.
• Enable tracking of marketing campaigns.

Pricing:

The individual package starts at 39 dollars, has single users, and can import many contacts. Individual pro is 59 dollars and has a two-year validity. It also comes with sending unlimited messages to single users. Enterprise is 99 dollars and has two years of validity. It has three users, the ability to share unlimited messages and many account support options. Lastly, Enterprise Pro has one year of validity, 50 users, and can import contacts.

10. Agnitas

Agnitas is one of the industry’s broad-use WhatsApp tools. It will assist you in handling your marketing campaign at a reasonable cost.

Pros:

• Agnitas offers a vast selection of tools and features.
• This platform provides a selection of editable email templates, which saves time and effort.
• It emphasizes data protection and adheres to GDPR standards.

Cons:

• It has functionality based on UI and a high learning curve for new users.
• The client’s support options are restricted
• Integration with different marketing and CRM is challenging.

Feature:

• Assist in cross-channel marketing; integrate other marketing channels, such as fax, email, web, and notification, into your e-marketing campaign.
• Streamlined customization message
• Integration with CRM feature to handle client database
• Automatic reply sent to clients at the right time.

Pricing:

This WhatsApp Tool’s pricing model begins at 99 dollars per month. It also offers a free trial of its WhatsApp marketing tool.

11. Whatso

Whatso has one of the finest WhatsApp tools, offering over 25,000 customers ranging from small enterprises to large corporations.

Pros:

• This platform offers a user-friendly platform to enable marketing campaign management.
• Offer bulk messaging, provide time and effort saving.
• Allows for message scheduling, boosting marketing efficiency.

Cons:

• Concentrate on WhatsApp, restricted across a more comprehensive array of social media platforms.
• Vulnerable to impacts from alternatives in WhatsApp policies or limitations, possibly affecting feature effectiveness.

Features:

• It allows you to share and provide bulk announcement updates to many clients.
• Let for messages personalized with greetings and clients’ names.
• It supports easy import of contacts from CSV and TXT files or through copy-paste.
• Deliver message scheduling for better campaign management.

Pricing:

The standard one is 29 dollars per year. If you want to use it for a lifetime, you must pay 34 dollars; the Enterprise version is 69 dollars.

12. ControlHippo

ControlHippo presence as a burgeoning force in the WhatsApp send inbox sector enhances the efficiency of sales, support, and marketing teams in managing client interaction.

Pros:

• This online provides a user-friendly platform that is simple to use.
• Provide extensive monitoring and control over interaction.
• Prioritize data safety, protecting sensitive business and client details.

Cons:

• The online platform setup process can be complicated.
• Faces difficulties with some operating systems, restricting its accessibility.
• Users may face a learning curve when it is a more advanced feature.

Feature:

• Features a send WhatsApp inbox for collective team access
• Enhance an easy-to-use interface.
• Integrates effortlessly with third-party applications.
• Allow seamless data extraction.

Pricing:

The basic plan is free, but only ten users can access personalized channels, CRM, and all core features. The enterprise plan is 99 dollars per month and has unlimited users, data, and all core features.

13. Chatarmin

Chatarmin is a WhatsApp marketing tool customized for e-commerce, providing unparalleled Shopify and Klaviyo integration.

Pros:

• Best-in-class integration with Klaviyo and Shopify
• Allow bulk newsletters and campaigns through WhatsApp

Cons:

• The setup process can take 30 minutes, which is time-consuming
• Need the use of your personal WhatsApp number

Pricing:

The starter package costs 99 euros per month and includes a bulk newsletter, flow builder, Segments, and tags. The more brilliant package costs 199 euros per month and comes with robust integration, more flow action, etc.

14. WhatsApp Business API Sandbox By Autochat

This WhatsApp tool streamlines the WhatsApp API integration process. Eliminating the requirements for specialized setup or instructions.

Pros:

It provides a safe environment for companies to experiment and refine their WhatsApp API integration.
It is free of cost, allowing companies to explore the WhatsApp business API’s capabilities without financial commitments during the trial phase.

Cons:

• It has restrictions on features compared to those available in the live environment, possibly affecting the thoroughness of the test.
• Due to send platform usage, performance variability may hinder the precise evaluation of API scalability.

Features:

• Instant access to nearly all WhatsApp features without the wait for account approval.
• Round-the-clock clients support
• Personalized features, like chatboxes to improve clients communication

Pricing:

This WhatsApp tool offers a free trial for its WhatsApp marketing software, with further pricing details available upon direct inquiry with the vendor.

How to Choose the Best WhatsApp Tool for Your Business

Choosing the right WhatsApp tool for your business depends on several factors. Here’s a breakdown to help you navigate the selection process:

1. Identify Your Needs

1. Goals: Do you aim to improve client support, improve the responsiveness of advertising strategies, or expand your sales?

2. Team Size: Do you run an understaffed group or have company-wide sales responsibilities?

3. Budget: What is your budget for the tool acquisition?

4. Features: Would any particular elements be paramount to you? Does your ideal service encompass automatic messaging, chatbot capacities, research data, or group notifications?

2. Consider These Key Factors

1. Official Meta Partner: Opt for Official Meta Business Solution Providers (BSPs) tools. WhatsApp vets these BSPs and ensures secure, reliable service.

2. Feature Set: Evaluate functionalities offered by the tool. Look for features that align with your needs. Here are some common ones:

• Bulk Messaging & Scheduling: Send targeted messages to a large audience.
• Automation: Set automated responses, greetings, or follow-up messages.
• Segmentation: Create targeted campaigns for specific customer groups.
• Chatbots: Implement chatbots to answer FAQs or handle basic inquiries.
• Analytics & Reporting: Track campaign performance and measure results.
• Integration: Ensure the tool integrates with your existing CRM or e-commerce platform.

3. Research and Compare Tools

• Look for reviews and comparisons of different WhatsApp marketing tools online.
• Check out vendor websites and demos to get a feel for the tool’s functionalities.

The Bottom Line!

Choosing the right WhatsApp tool can significantly enhance your marketing strategy and customer engagement. With the right tool, you can automate communications, manage customer relationships more effectively, and drive more sales. Evaluate each tool’s features, pricing, and suitability for your business needs to make an informed decision.