Marketing Chatbots

Chatbots are not the wave of the future, they represent the present the future. You are greeted by a chatbot 90% of the time when you browse the internet for any purpose. Businesses who want to accelerate their company’s growth through chatbot marketing, client interaction, and assistance use the most popular and advanced chatbots. As they can assist organisations in automating chores, enhancing customer service, and generating leads and sales, chatbots are gaining popularity in the marketing sector.

Chatbots have become essential tools for businesses looking to improve customer interaction, streamline processes, and boost sales in the constantly changing world of digital marketing. The use of chatbots in the marketing sector has increased significantly as we enter the year 2023.  They provide personalised encounters, round-the-clock client service, and data-driven insights that may guide marketing plans. This post also includes a report from a reputable marketing research company that demonstrates the practical advantages of integrating these chatbots into marketing operations. According to the survey, businesses using AI-powered chatbots have seen a significant rise in customer engagement and happiness, which has led to higher conversion rates and revenue growth. The biggest companies are using it. There is barely any social media platform where a chatbot cannot be used. Chatbots are the future of marketing. And it is better to start now than to be late to the party. The top 14 marketing chatbots for the marketing sector in 2023 are examined in this article.

What is a Marketing chatbot?

Marketing chatbots are software programs built to automate marketing and customer engagement functions. Chatbots are an example of cutting-edge technology that engages users through messaging platforms, like WhatsApp, Facebook Messenger, or websites, to provide quick responses to customer queries, product recommendations, personalized content, and even carry the whole end-to-end process of purchase.

Why should you use Marketing Chatbots?

The use of marketing chatbots is recommended for a variety of reasons. Some of the most significant ones are listed below:

• Marketing chatbots: may offer 24/7 customer service, which is particularly useful for companies that operate across several time zones.
• Sales growth: By vetting leads, responding to consumer inquiries, and making product recommendations, marketing chatbots can aid in sales growth.
• Increased customer satisfaction: By offering prompt and effective customer service, marketing chatbots can contribute to increased customer happiness.
• Cost savings: By automating processes and removing the need for human customer service agents, marketing chatbots can help cut costs.
• Improved lead generation: By screening potential clients and gathering their contact information, marketing chatbots can be utilised to generate leads.
• Enhanced client involvement commercial chatbots can help to increase customer engagement by providing a personalized and interactive experience.

14 Must-Have Marketing Chatbots for 2024

Chatbot.team

India’s top platform for building no-code chatbots, Chatbot.team, aids companies in automating their sales and customer service procedures. It enables the ability to target and segment audiences precisely, redefining customer engagement and creating more individualized experiences. Our chatbot solutions boost your communication strategy by enabling you to create tailored messages that genuinely resonate with your audience. It delivers individualized offers, suggestions, and content that resonates to increase engagement, trust, and conversions for your company. With features like chatbots powered by AI, customization choices, integrations, NLP, analytics, multi-platform support, and 24/7 accessibility, it gives your business a boost.

Features of Chatbot.team

The platform provided by Chatbot.team has a number of features that make it simple to construct chatbots, such as:

• Platform without coding: Chatbot.team’s platform is made to be simple to use, even for companies without coding expertise.
• Scalable and adaptable: Chatbot.team’s platform is made to be flexible, enabling companies to build chatbots that are tailored to their particular requirements.
• A drag-and-drop interface, a library of pre-built chatbot components, and a visual editor for designing chatbot flows are just a few of the many features that make it simple to create chatbots on the Chatbot.team platform.
• Reliable and secure: Businesses can have faith that their chatbots will be available when they’re needed thanks to Chatbot.team’s platform.
• Services from Chatbot.team are reasonably priced, making them a fantastic choice for companies of all sizes.

Limitations

• Limited features
• No Free Plan
• High learning curve
• Not as customizable

Pricing Plans of Chatbot.team

This chatbot offers three plans for its users, who can select the plan according to the needs of their business.

• Free Plan: It works for a period of 14 days.
• Premium Plan: Its price is ₹ 6500/ month.
• Enterprise Plan: Its price varies with the features added. Contact the sales team for further details.

‍Intercom

It is the only chatbot solution that combines an AI chatbot, help desk, and proactive support which can keep costs low, support teams happy, and customers satisfied. It speeds up customer resolutions, qualifies leads, and grows the pipeline with Custom Bots.

Features

• It allows users to send and open various file types and notifies users when they have been contacted or tagged.
• It has a message content search capability.
• Its software can be accessed through a downloadable mobile application, a downloadable desktop app or a cloud-based site.
• The application integrates with other outside software.
• The software can be accessed through a downloadable mobile application.
• It allows users to communicate via audio and video calls.

Cons

•  It is a bit difficult to scroll and restart to a new chat from the user.
• Automation isn’t available at a lower tier, and the pricing jumps are a bit intense.

Price

The starter plan begins at $74 per month. The detailed price can be obtained from the sales team.

Send Pulse

A multi-channel marketing automation software called SendPulse is used to promote businesses in a variety of ways and keep customers.  It is used in ChatBots for Telegram, Facebook Messenger, WhatsApp, and Instagram to communicate with clients using SendPulse. You can also develop landing sites in about 15 minutes. Additionally, SendPulse provides a framework for building online courses. With SendPulse’s free CRM, you can effortlessly keep track of all of your marketing initiatives and customer data.

Features

• It allows administrators to customize to accommodate their unique processes. Includes the ability to create custom objects, fields, rules, calculations, and views.
• It automates a process that requires a series of steps that typically require intervention by several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
• It grants access to select data, features, objects, etc. based on the users, user role, groups, etc.
• Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
• It allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Pricing

Starting from $8 per month, the details of the price can be obtained from the sales team.

Landbot

Businesses may build and deploy chatbots on Facebook Messenger, Instagram Direct Messages, Telegram, and WhatsApp using Landbotl, a no-code chatbot development platform. Because it is convenient to use and reasonably priced, it is a preferred option for companies of all sizes. With Landbot, you can build any chatbot you can think of and use it anywhere. It’s a fun, user-friendly platform.

Features

• A drag-and-drop chatbot builder
• A library of pre-trained chatbot models
• A built-in analytics dashboard
• Integrations with popular CRM platforms, such as Salesforce and HubSpot

Drawbacks

• Landbot does not offer as many features as some of the other chatbot development platforms.
• There is no mobile app for Landbot.

Pricing

After the free trial period which includes 100 chats per month, paid plans start at €30/mo. For further inquiries, the sales team can be contacted.

Sprout Social

A user-friendly software called Sprout Social uses social media to create better, quicker business impact. With the social insights that matter most—at scale—empower your teams to more effectively engage audiences, streamline publishing workflows, interact in real-time, and drive critical business choices.

Sprout’s Bot Builder is a set of tools within the Engagement suite that facilitates the implementation of automated conversational workflows, also known as chatbots. Chatbots can be used to help automate repetitive conversational tasks (like gathering information), resolve customer issues at a faster rate and create unique marketing experiences.

Features

• It reports on the performance of social media posts and campaigns. It allows the creation, management, and scheduling of content to be shared across social media channels.
• It identifies trends in social media campaigns, such as optimal posting times, to improve performance.
• It centrally manages social media content and conversations across multiple social channels.

Cons

• The cost of several products, such as premium analytics, listening, and staff advocacy, is a little high.
• Sprout Social uses a wizard-based setup which has a limited number of words/phrases per Topic.

Price

It consists of a customised plan. The details of the price plan are available to the sales team. 

Engati

Enagati is a well-liked platform for building chatbots and virtual assistants, particularly those employed in the healthcare industry. Healthcare chatbots created on the Engati platform can help patients and healthcare providers in a number of ways. It acquires, engages, and retains more customers, faster with an enterprise-grade, Conversational AI platform powered by eSenseGPT. It drives superior customer experiences with Gen-AI powered Chatbot, Live chat, Campaigns & more. It generates leads, increases conversions, and improves customer experience across channels. It also Trains your bots in seconds with eSenseGPT.

Features of Engati

• Every conversation is stitched into one view: By streamlining omnichannel interactions with the one-view inbox, it maintains track of customers who connect with it through various touchpoints.
• A better, faster, stronger way to connect with customers: It facilitates efficient contact with our complimentary AI chatbot, which offers round-the-clock lead generation, support optimization, and individualized chats.
• Create an omnichannel customer experience with your AI chatbot: It makes omnichannel customer engagement possible. It can deploy your bot on WhatsApp, Facebook, Instagram, and 10+ other channels to offer an omnichannel customer experience. It allows for seamless integration across multiple channels for both customer and enterprise needs. Regardless of what channels your customers prefer, Engati provides an all-in-one customer engagement platform that powers your omnichannel customer experience.
• Multiply your revenue with Chatbots and Live Chat: Human touch and automation should be in balance. With Live Chat, you can set up prompt responses, close sales, and work with clients in real-time. The improved timing increases sales, thus generating more revenue.
• Create experiences that draw in customers: It provides the best experiences centred around fluidity. With customers always on the go, they’re constantly switching channels to get what they want. It reaches your customers across the multichannel customer journey.
• An easier way to build bots: It creates bots with Engati’s drag-and-drop conversational modeller using minimal coding. Once built, it deploys the chatbot in seconds.
• Simplified bot training: It simplifies your knowledge base with FAQs, Intents, Cognitive Search, and DocuSense—perfect to support your customers, whether it’s dusk or dawn.
• NLP Engine: State-of-the-art the NLP Engine delivers personalized experiences, fuelled by context and intents, across all touchpoints of your customers’ journey.

Limitations

• The price might be a bit on the higher side when compared to others.
• The bot could be more customizable using external technology and better compatible with other web apps.

Pricing

• StarterPlan: This plan is free.
• Contact the sales team for further enquiries.

Tidio

The chatbot platform Tidio was created especially for the finance sector. It offers a wide range of functions, such as the capacity to connect with CRM platforms, build individualised interactions, and automate processes. With the help of a robust chatbot builder, it automates sales. It can quickly find new leads and increase revenue for your company.

Features of Tidio

• Automatic replies: It automatically answers questions about product availability, order status, shipping, and return policies.
• Upselling system: It uses chatbots to recommend products and offer discounts to convince customers to make a purchase.
• Efficient teamwork: It assigns recurring questions to chatbots and makes the team focus on issues requiring a human touch. Thus, it reduces the cost of human intervention.
• Order placement: It allows customers to make a purchase directly in the widget on the website and increases the order value.
• Intuitive chatbot builder: It helps in making your own chatbot within minutes using a drag-and-drop builder. No coding is required to make a chatbot.
• Ready-to-use templates: The user can pick from the various pre-designed templates and quickly add the desired chatbot to the website.
• Satisfaction surveys: It prepares short goodbye surveys and collects insights from customers to improve products and services.
• Cart-saving tool: It engages customers while they’re browsing the website to stop them from leaving and buying elsewhere.

Limitations

• Due to the drag-and-drop feature, the entire chatbot can start to form a jumbled mess if you’re not careful.
• The tutorials are missing in some languages. So it makes it difficult for users to understand.

Pricing

Apart from the free plan, it has varied plans for which the user can contact the sales team.

Reve

REVE Chat is a live chat and customer engagement platform driven by AI that offers real-time conversations through message, smartphone, and website channels. It provides a whole set of tools to increase sales conversion, automate lead generation, and give clients online support. REVE Chat is an effective solution that may boost sales, increase customer interaction, and automate customer care. The platforms it is compatible with include Shopify, WordPress, and WooCommerce.

Features of Reve Chat

• By providing notifications and reminders, developing custom-tailored messaging, and even responding to queries about particular user groups, it may offer a personalised experience for each user.
• You can design a stunning pitch for your clients using machine learning (ML) and natural language processing (NLP) capabilities. Customers can connect with your services via a conversational interface as a result, enabling them to receive prompt responses to their inquiries.
• With this chatbot platform, you can create your bots quickly. The platform is simple to manage and simple to design.

Pricing

Contact the sales team for the price details.

Chatbot.com

Features

• It improves the workflows and productivity with the help of agents who answer repetitive questions all day long and quickly without losing their motivation.
• It provides support to customers around the clock with a smart chatbot that is ready and waiting to help customers any time you can’t pick up a call or accept a chat.
• It resolves problems smarter & faster with the help of chatbots and shortens the wait time by answering user questions in a flash.

Pricing

It has plans starting with $52 per month, details of which can be provided by the sales team.

Sinch

Enable personalized communications and win your customers using our Conversational AI and quick-deploy intelligent chatbots. Increase quality, drive efficiency, and take customer experience to the next level.

Features

• It connects to existing IT infrastructure to make the most use of amounts of customer data.
• It accelerates the growth of the business.
• It increases internal efficiency while providing improved customer experience across the value chain.

Cons

• The customer support is not efficient.
• It does not provide pricing data via API.

Pricing

The sales team can be contacted for the pricing details.

Hubspot

The bot can help qualify leads, book meetings, or create support tickets by sending a series of questions and automated responses. Use the bot to gather initial information about the visitor before a member of your team takes over the conversation.

Features

• It creates chatbot sequences without any coding qualifies leads and triggers email campaigns after chatbot interactions.
• It personalizes chat replies with contact data pulled from HubSpot’s CRM.
• HubSpot’s templates and intuitive chatbot builder make it easy to get started, with no coding skills required.

Cons

• Hubspot lacks  Artificial Intelligence capabilities.
• The price jumps from one plan to another are quite significant

Pricing

After the trial period, the starter plan begins from $18 per month. The details are available with the sales team.

IBM Watson Assistant

The market-leading enterprise conversational AI platform IBM Watsonx Assistant (previously known as Watson Assistant) enables you to create intelligent virtual and voice assistants that can respond to customers quickly, consistently, and accurately via any messaging platform, application, device, or channel. Long wait times, tiresome searches, and useless chatbots are all eliminated thanks to Watsonx Assistant’s use of artificial intelligence and big language models, which improves its ability to answer problems the first time.

Features

• It provides personalized responses to interlocutor based on segmentation or past responses.
• It has tools like dashboards and reports to better understand conversations Intelligent Virtual Assistants have had.

Cons

• The initial learning curve is challenging.
• The pricing can be expensive.

Pricing.

The pricing is on the higher side. The details can be obtained from the sales team.

Customer.ai

Customer.ai is an intuitive platform that automates your lead generation efforts automatically so you can convert leads into customers. By giving you access to millions of consumers and influencers who match your ideal customer profile, this cutting-edge platform assists you in finding these potential customers. With Customers.ai’s user-friendly platform, anyone can easily start outbound marketing campaigns that generate leads.

Features

• It is suitable for Small and Mid-size businesses.
•  It supports AI/Machine Learning.
•  It is suitable for  Marketing and Advertising and assists Marketing Management.

Cons

It does not support many features and thus is not reliable.

Pricing

For price details, the sales team can be contacted.

Userlike

It feeds the central knowledge base with the information customers are looking for and speeds up the support workflows. Its no-code solution makes AI automation simple and connects the CRM, database or any other external system to automate entire processes.

Features

• Message Center: It has all interactions in one central place, regardless of the channels your customers use, it answers all messages from one central place for professional support and sales. Userlike enables your team to deliver its best and takes your customer communication to the next level.
• Its Customer service chatbots and AI solutions automate your lead generation, customer support recruiting and digital sales. The powerful automation and chatbot features for your business are linked by a centralized, AI-powered knowledge base.
• We can use video calls as a communication mode for your support and sales. It adds another dimension to your communication and meets your visitors just the way they want.
• Userlike allows large-scale organizations to offer personal, one-on-one customer support – the type you’d only expect from your local grocery store. Our Flex plan combined with tailored guidance makes us the number one choice among industry leaders.

Pricing

• The free plan offers a simple chat setup for your website. It has 1 WIDGET 1 SEAT and  All the core features like Unlimited conversations, Unlimited contacts, and Website Messenger.
• For detailed pricing, the sales team can be contacted.

How to choose a Marketing chatbot?

Choosing a marketing chatbot involves careful consideration of your insurance goals, customer needs, technical capabilities, and available resources. Here’s a step-by-step guide to help you choose the right chatbot for marketing:

Define Your Objectives:

We must understand why we need a chatbot. We must know what we want to achieve with the chatbot. Clear goals will guide our selection in increasing customer service, increasing engagement, providing education-related advice, or streamlining related operations, clear objectives will guide our selection. We must analyze our customer’s preferences and problem points and what are the most common queries they have. We also need to identify areas where a chatbot can provide value and enhance their experience.

Choose the Platform:

Depending on our requirements and budget, we must choose the appropriate type. There are rule-based chatbots and AI-powered chatbots. Rule-based chatbots follow predefined rules, while AI-powered chatbots use machine learning to understand and respond to user queries more dynamically.

Choose the chatbot type:

The decision between rule-based and AI-powered chatbots is influenced by your specific business requirements, money, technological competence, and the level of complexity you demand in your chatbot’s interactions.  Rule-based chatbots operate based on predefined rules and triggers, suitable for handling simple tasks, quickly addressing FAQs, and providing basic information. They follow programmed dialogues and lack contextual understanding. These chatbots are easy to set up and maintain, making them effective for straightforward interactions and predictable user requests.  AI-powered chatbots offer enhanced user experiences by delivering personalized and human-like interactions. While rule-based chatbots have a lower initial setup cost, AI-powered chatbots offer a higher long-term return on investment due to their advanced capabilities. AI-powered chatbots are better equipped for scalability as business needs evolve, but their development and training demand more time and resources.

Finally, if our company requires simple interactions and has a minimal budget, a rule-based chatbot may be appropriate. An AI-powered chatbot, on the other hand, is a preferable solution if you want to provide sophisticated, personalised, and dynamic interactions that can adapt to user preferences over time. When making your decision, keep your specific use cases and future scalability requirements in mind.

Discuss the Design and Development Process:

A chatbot’s design and development process includes numerous stages, from conceptualization through deployment. Developing a successful chatbot involves several key phases: defining objectives and tasks, selecting the appropriate chatbot type and platform, designing a user-friendly experience, training AI capabilities, gathering and refining data, creating on-brand content, rigorous testing, deployment, monitoring performance, continuous improvement based on user feedback, ongoing maintenance, security compliance, and user education. Each step contributes to a well-rounded and effective chatbot implementation.

See Available Integration Options:

Chatbot integration means you are connecting the chatbot with various platforms. It’s an entire process to deploy the chatbot on various social platforms and applications. Depending on your marketing goals and target audience, you can choose the most appropriate integration options. Here are some common chatbot integration options:

• Website Integration: Embed the chatbot directly on your organisation’s website using a chat window or widget. It offers real-time assistance to users browsing your site, answering their questions, and providing support.
• Messaging Platforms: Integrating your chatbot with messaging apps like Facebook Messenger, and WhatsApp and engaging with users on platforms they are already familiar with, thereby expanding your reach.
• Social Media: Connect your chatbot to social media platforms like Facebook, Twitter, or Instagram and engage with users who interact with your business brand on social media and provide instant responses.

Test and Launch Your Chatbot:

Testing verifies the functionality, usability, and performance of the chatbot. Usability, functionality, performance, and security are assessed, with user feedback and incorporated. These processes ensure the chatbot operates smoothly, provides accurate responses, and offers a positive user experience. Once successfully integrated and tested, the chatbot is ready for deployment.

What are the Future Trends in Marketing Chatbots?

The world is moving towards automation today. Instant engagement and client happiness are in high demand. And it’s only going to get bigger. This is particularly true in the field of marketing.

Voice-based assistants go mainstream

AI-powered chatbots can analyse a user’s query and respond accordingly. Voice-enabled chatbots have become mainstream with the use of smartphones and smart speakers. Data has become crucial with digital advancements. Enterprises will need to leverage customer insights to drive chatbot behaviour in 2023. Artificial intelligence will play a pivotal role in new data analysis methods to derive valuable insights from collected data.

Chatbots enable payment automation

Deploying chatbots with data security and information protection can enable businesses to automate simple payments via live chat or messenger apps. This instant-payment process provides a platform for encouraging conversation-driven cross-selling and upselling.

Conclusion

In the marketing sector, where chatbots have firmly established themselves as indispensable tools for success, the year 2023 represents a turning point. The top 14 marketing chatbots listed in this article offer cutting-edge responses to venerable problems, providing a glimpse into the marketing of the future.

These chatbots aren’t simply automated replyers; they’re also data-driven, clever, and flexible marketing allies. They have the ability to personalise interactions with customers, improve marketing initiatives, and greatly raise client happiness. They are dismantling obstacles and extending the reach of enterprises on a worldwide scale thanks to their capacity to function across numerous channels and languages. The research discussed in this article confirms the enormous value that marketing chatbots offer. The actual data shows increased customer interaction, conversion rates, and revenue growth while also shortening reaction times and improving operational effectiveness.

The future of marketing chatbots holds even more fascinating advancements, as we look forward. Personalization, emotional intelligence, and integration with cutting-edge technologies will soon be powered by artificial intelligence. These changes will alter not only marketing tactics but also how companies interact with their customers.