In today’s fast-paced digital world, businesses need to communicate with customers quickly and efficiently. WhatsApp has become one of the most popular platforms for businesses to engage with their audience. However, manually crafting each message can be time-consuming, especially when you’re dealing with repetitive tasks like order updates, appointment reminders, or promotions. This is where WhatsApp message templates come in handy.
WhatsApp message templates allow businesses to send pre-approved, standardized messages to customers. These templates ensure that your communication is not only timely but also consistent across the board. In this blog, we will provide you with over 100 ready-to-use WhatsApp message templates for various industries, making it easier for you to streamline communication and focus on growing your business.
What are WhatsApp Message Templates?
WhatsApp message templates are pre-approved, structured messages that businesses use to communicate with their customers. These templates are especially helpful for sending important updates like order confirmations, appointment reminders, or customer support responses. Since they are pre-approved by WhatsApp, these messages ensure compliance with WhatsApp’s messaging policies, helping businesses avoid delays and restrictions.
With these templates, businesses can send messages quickly, maintain consistency in communication, and build trust with their customers by delivering timely and relevant information. They are a valuable tool for businesses that want to automate their communication while keeping it professional and personal.
How to Craft a Good WhatsApp Message Template?
Creating a WhatsApp message template that is effective and compliant with WhatsApp’s guidelines is essential for smooth communication with customers. Follow these simple steps to craft a well-structured and engaging message template:
1. Define the Objective
The first step is to clearly define what you want to achieve with your message. Are you confirming an order, reminding a customer about an appointment, or sending a promotional offer? Knowing your objective helps you craft a message that is focused and relevant. The more specific you are with your goal, the clearer your message will be for the recipient.
2. Keep It Simple and Direct
Your message should be straightforward and easy to understand. Avoid long, complicated sentences and jargon that might confuse the customer. Instead, use simple, clear language that gets the point across quickly. In most cases, a short message with just the right information is much more effective than one that tries to say too much.
3. Add Personalization
Personalization is key to making your customer feel valued. Using variables like the customer’s name, order number, or specific product details can make the message feel more personal. This small touch can significantly improve engagement rates as people are more likely to respond to a message that feels tailored to them.
4. Incorporate a Clear Call to Action (CTA)
Every good WhatsApp message template should include a clear call to action. Whether you want the customer to confirm their appointment, complete a purchase, or contact customer service, make sure the CTA is visible and easy to act on. For instance, you could use buttons for “Confirm Now” or “Shop Now” to guide the customer directly to the next step.
5. Follow WhatsApp’s Content Guidelines
WhatsApp has specific rules about the kinds of messages you can send. Stick to their template categories, such as transactional, customer service, or appointment reminders. Avoid promotional content in non-promotional message templates, as this could lead to the template being rejected by WhatsApp.
6. Use Proper Formatting
Use formatting options like bold or italics sparingly to highlight important information. For example, you can bold the customer’s name or a critical piece of information like the delivery date. Adding emojis can also enhance engagement, but ensure that they fit the tone of your message and brand.
7. Test the Template
Before rolling it out to all your customers, test your message template on a small group. This will help you identify any issues with clarity, formatting, or tone. Gather feedback to make any necessary adjustments so that your message is optimized for the best possible customer experience.
8. Submit for WhatsApp Approval
Once your template is finalized, submit it to WhatsApp for approval. This step is essential to ensure compliance with WhatsApp’s messaging policies. Be sure to double-check that all elements are in line with the guidelines, such as not including unsolicited promotional content unless the template is intended for that purpose.
By following these steps, you’ll create WhatsApp message templates that are professional, personalized, and effective in achieving your business goals.
100+ Ready-to-Use WhatsApp Message Templates for Businesses
If you’re running a business, having a set of ready-to-use WhatsApp message templates can save time and streamline your communication with customers. Below, we’ve curated over 100 WhatsApp message templates across various industries. These templates can be used for order confirmations, updates, promotional messages, and more.
WhatsApp Message Templates for Ecommerce
1. Order Confirmation
Subject: Your Order is Confirmed!
Hello [Customer Name],
Thank you for shopping with us! Your order #[Order Number] has been successfully placed. We’ll notify you once it’s shipped. View details here: [Order Link].
2. Shipping Notification
Subject: Your Order is on its Way!
Hi [Customer Name],
Good news! Your order #[Order Number] has been shipped and is on the way. Track your package here: [Tracking Link]. Thank you for shopping with us!
3. Order Delivery Update
Subject: Your Order is Out for Delivery
Hi [Customer Name],
Your order #[Order Number] is out for delivery and will arrive today! Get ready to enjoy your new purchase. Track here: [Tracking Link].
4. Delivery Confirmation
Subject: Your Order has Arrived
Hi [Customer Name],
We’re happy to inform you that your order #[Order Number] has been delivered! Let us know if you need anything else. Enjoy!
5. Abandoned Cart Reminder
Subject: You Left Something Behind!
Hi [Customer Name],
We noticed you left some items in your cart. Don’t miss out! Complete your purchase today and enjoy [Offer/Discount]. Shop now: [Cart Link].
6. Personalized Product Recommendation
Subject: We Think You’ll Love These!
Hi [Customer Name],
Based on your recent purchase, we’ve curated a selection of items just for you! Check them out here: [Product Link].
7. Back in Stock Notification
Subject: Your Favorite Item is Back in Stock!
Hi [Customer Name],
Good news! The product you’ve been waiting for, [Product Name], is back in stock. Grab it before it’s gone again: [Product Link].
8. Special Offer Announcement
Subject: Special Offer Just for You!
Hi [Customer Name],
Enjoy an exclusive discount of [Discount Amount]% on your next purchase! Use code [Promo Code] at checkout. Shop here: [Shop Link]. Offer valid until [Expiration Date].
9. Order Cancellation Confirmation
Subject: Your Order has been Canceled
Hi [Customer Name],
Your order #[Order Number] has been canceled per your request. If you have any questions or would like to reorder, feel free to contact us.
10. Feedback Request
Subject: Tell Us About Your Experience
Hi [Customer Name],
We hope you’re enjoying your recent purchase! We’d love to hear your feedback. Please take a moment to review your experience here: [Feedback Link].
WhatsApp Message Templates for Education or Edtech
1. Course Enrollment Confirmation
Subject: Welcome to [Course Name]!
Hi [Student Name],
Thank you for enrolling in [Course Name]! Your learning journey starts here. Access your course materials and schedule here: [Course Link]. If you have any questions, feel free to reach out.
2. Class Reminder
Subject: Don’t Forget Your Class Tomorrow
Hi [Student Name],
This is a friendly reminder that your class for [Course Name] is scheduled for tomorrow at [Time]. Make sure to join on time using this link: [Class Link]. See you soon!
3. Assignment Deadline Reminder
Subject: Assignment Due Tomorrow!
Hi [Student Name],
Just a reminder that your assignment for [Course Name] is due tomorrow! Don’t forget to submit it here: [Submission Link]. If you need help, let us know.
4. New Course Announcement
Subject: New Course Alert!
Hi [Student Name],
We’re excited to announce a new course, [Course Name], launching soon! Be one of the first to enroll and secure your spot here: [Enrollment Link].
5. Test/Exam Reminder
Subject: Upcoming Test for [Course Name]
Hi [Student Name],
Your test for [Course Name] is scheduled for [Date] at [Time]. Make sure you’re prepared and join the exam using this link: [Test Link]. Best of luck!
6. Course Completion Congratulations
Subject: Congratulations, You’ve Completed [Course Name]!
Hi [Student Name],
Well done! You’ve successfully completed [Course Name]. Your certificate is now available to download: [Certificate Link]. Keep up the great work!
7. Payment Reminder
Subject: Course Payment Reminder
Hi [Student Name],
This is a reminder that your payment for [Course Name] is due on [Due Date]. Please complete the payment here: [Payment Link]. Reach out if you need assistance.
8. Feedback Request
Subject: Tell Us About Your Experience with [Course Name]
Hi [Student Name],
We hope you’re enjoying your learning experience! We’d love to hear your feedback on [Course Name]. Please take a moment to fill out this quick survey: [Survey Link].
9. Progress Update
Subject: Keep Going! You’re Making Great Progress
Hi [Student Name],
You’re [Percentage]% through your [Course Name]! Keep up the great work. Remember, consistency is key. Access your course here: [Course Link].
10. Live Webinar Invitation
Subject: Join Our Free Live Webinar!
Hi [Student Name],
We’re hosting a free live webinar on [Topic] this [Date] at [Time]. Don’t miss out on valuable insights and Q&A with industry experts. Register here: [Webinar Link].
WhatsApp Message Templates for Financial Institution or Fintech
1. Account Opening Confirmation
Subject: Welcome to [Bank/Service Name]!
Hi [Customer Name],
Your new account with [Bank/Service Name] has been successfully opened. You can now manage your finances easily through our app. Access your account here: [App Link].
2. Transaction Alert
Subject: Transaction Alert for Your Account
Hi [Customer Name],
A transaction of [Amount] has been made on your account ending with [Last 4 Digits] at [Merchant Name] on [Date]. If this wasn’t you, please report immediately: [Support Link].
3. Loan Application Status
Subject: Your Loan Application Status
Hi [Customer Name],
Your loan application #[Application Number] is currently under review. We’ll notify you of the decision shortly. You can check the status here: [Status Link].
4. Payment Due Reminder
Subject: Payment Due for [Loan/Product Name]
Hi [Customer Name],
This is a reminder that your payment of [Amount] for [Loan/Product Name] is due on [Due Date]. Please complete the payment here: [Payment Link]. Avoid late fees by paying on time!
5. Investment Portfolio Update
Subject: Your Investment Portfolio Update
Hi [Customer Name],
Your investment portfolio has been updated. You’ve earned a return of [Percentage]% this month. View detailed insights here: [Portfolio Link]. Keep growing your wealth with us!
6. Account Balance Update
Subject: Account Balance Update
Hi [Customer Name],
Your account balance as of [Date] is [Balance Amount]. Manage your account or make transactions here: [App Link].
7. New Offer or Promotion
Subject: Exclusive Offer Just for You!
Hi [Customer Name],
We have an exciting offer for you! Get [Discount/Interest Rate] when you apply for [Product/Loan Name]. Offer valid until [Expiration Date]. Apply now: [Offer Link].
8. Security Alert
Subject: Security Alert: Unusual Activity Detected
Hi [Customer Name],
We’ve detected unusual activity in your account ending with [Last 4 Digits]. Please verify if it was you. If not, secure your account immediately: [Security Link].
9. Credit Score Update
Subject: Your Latest Credit Score
Hi [Customer Name],
Your credit score has been updated. Your current score is [Credit Score]. Stay on top of your financial health by checking detailed reports here: [Credit Report Link].
10. Service Feedback Request
Subject: Help Us Improve!
Hi [Customer Name],
We hope you’re satisfied with our service. Could you take a moment to give us feedback on your experience? Your input helps us improve: [Feedback Link].
WhatsApp Message Templates for Event & Webinar
1. Event Registration Confirmation
Subject: You’re Registered for [Event Name]!
Hi [Attendee Name],
Thank you for registering for [Event Name]! The event will take place on [Date] at [Time]. Here’s the link to join: [Event Link]. We look forward to seeing you there!
2. Webinar Reminder (1 Day Before)
Subject: Don’t Forget – Webinar Tomorrow!
Hi [Attendee Name],
Just a quick reminder that the [Webinar Name] is happening tomorrow at [Time]. Prepare your questions and join us live using this link: [Webinar Link].
3. Event Reminder (1 Hour Before)
Subject: Your Event Starts in 1 Hour!
Hi [Attendee Name],
The [Event Name] is starting in just 1 hour! Don’t miss out on valuable insights. Join us live here: [Event Link].
4. Thank You for Attending (Post-Event)
Subject: Thank You for Attending [Event Name]!
Hi [Attendee Name],
Thank you for joining us at [Event Name]! We hope you found the session valuable. If you missed anything, here’s a link to the recording: [Recording Link].
5. Webinar Recording Link
Subject: Watch the Webinar Replay
Hi [Attendee Name],
In case you missed the live webinar, here’s the recording of [Webinar Name]. Watch it anytime at your convenience: [Recording Link].
6. Event Follow-Up with Downloadable Resources
Subject: Access the Resources from [Event Name]
Hi [Attendee Name],
Thanks for attending [Event Name]! We’ve put together some resources and slides from the session. Download them here: [Resources Link]. Let us know if you have any questions!
7. Early Bird Registration Reminder
Subject: Last Chance for Early Bird Pricing!
Hi [Attendee Name],
Don’t miss out on our early bird discount for [Event Name]! Register before [Deadline Date] and save [Discount Amount] on your ticket. Secure your spot here: [Registration Link].
8. Webinar Invitation
Subject: Join Our Upcoming Webinar on [Topic]
Hi [Attendee Name],
We’re hosting a free webinar on [Webinar Topic] on [Date] at [Time]. Learn from industry experts and ask your questions live! Register here: [Webinar Link].
9. Event Schedule Reminder
Subject: Your Schedule for [Event Name]
Hi [Attendee Name],
Here’s your personalized schedule for [Event Name]. The event starts on [Date] at [Time]. Access the full agenda and session links here: [Schedule Link].
10. Event Feedback Request
Subject: We’d Love Your Feedback on [Event Name]
Hi [Attendee Name],
We hope you enjoyed [Event Name]! We’d appreciate it if you could take a moment to share your feedback and help us improve. Fill out the survey here: [Feedback Link].
WhatsApp Message Templates for Travel & Tourism
1. Booking Confirmation
Subject: Your Trip is Confirmed!
Hi [Customer Name],
Thank you for booking your trip to [Destination]. Your reservation #[Booking Number] has been confirmed. View your booking details and itinerary here: [Booking Link]. Safe travels!
2. Pre-Trip Reminder
Subject: Your Trip to [Destination] is Coming Up!
Hi [Customer Name],
Your trip to [Destination] is just around the corner! You’re scheduled to depart on [Departure Date]. Make sure to check your itinerary here: [Itinerary Link]. Safe journey!
3. Flight Status Update
Subject: Flight Status for Your Trip to [Destination]
Hi [Customer Name],
Your flight #[Flight Number] to [Destination] is scheduled to depart at [Time]. Check for real-time flight status updates here: [Flight Status Link]. Have a smooth flight!
4. Hotel Check-In Reminder
Subject: Ready for Check-In at [Hotel Name]?
Hi [Customer Name],
Your check-in at [Hotel Name] is scheduled for [Check-In Date]. You can view your booking details and check-in online here: [Hotel Link]. We hope you enjoy your stay!
5. Tour Package Offer
Subject: Special Offer: Explore [Destination] with Us!
Hi [Customer Name],
Discover the beauty of [Destination] with our exclusive tour package! Book now and get [Discount/Offer]. Check out the package details and reserve your spot here: [Package Link].
6. Trip Cancellation Confirmation
Subject: Your Trip Has Been Canceled
Hi [Customer Name],
We’re sorry to inform you that your trip to [Destination] has been canceled. If you need assistance or want to rebook, contact us here: [Support Link].
7. Travel Safety Tips
Subject: Stay Safe on Your Journey
Hi [Customer Name],
As you prepare for your trip to [Destination], here are a few travel safety tips to ensure a smooth experience: [Link to Travel Tips]. We wish you a safe and enjoyable journey!
8. Activity Reminder
Subject: Your Activity in [Destination] is Tomorrow!
Hi [Customer Name],
Just a reminder that your scheduled activity, [Activity Name], in [Destination] is tomorrow at [Time]. Don’t forget to bring [Essential Items]. See more details here: [Activity Link].
9. Post-Trip Feedback Request
Subject: How Was Your Trip to [Destination]?
Hi [Customer Name],
We hope you had a fantastic trip to [Destination]! We’d love to hear about your experience. Please take a moment to share your feedback here: [Feedback Link].
10. Travel Itinerary Update
Subject: Update to Your Itinerary for [Destination]
Hi [Customer Name],
There has been an update to your travel itinerary for your trip to [Destination]. Please review the latest details here: [Itinerary Link]. Let us know if you need further assistance.
WhatsApp Message Templates for Insurance
1. Policy Purchase Confirmation
Subject: Your Policy is Active!
Hi [Customer Name],
Thank you for choosing [Insurance Company]. Your policy #[Policy Number] is now active. You can view and manage your policy details here: [Policy Link]. If you have any questions, feel free to contact us.
2. Premium Payment Reminder
Subject: Premium Payment Due on [Due Date]
Hi [Customer Name],
This is a reminder that your premium payment for policy #[Policy Number] is due on [Due Date]. Avoid late fees by making your payment here: [Payment Link].
3. Policy Renewal Notification
Subject: Time to Renew Your Policy!
Hi [Customer Name],
Your policy #[Policy Number] is set to expire on [Expiration Date]. To continue enjoying uninterrupted coverage, renew your policy now: [Renewal Link].
4. Claim Submission Confirmation
Subject: Claim Submitted Successfully
Hi [Customer Name],
We’ve received your claim #[Claim Number] for [Claim Type]. Our team is reviewing it and will keep you updated on the status. Track your claim here: [Claim Tracking Link].
5. Claim Status Update
Subject: Update on Your Claim #[Claim Number]
Hi [Customer Name],
Your claim #[Claim Number] for [Claim Type] is currently under review. We will notify you once a decision has been made. Check the latest status here: [Claim Tracking Link].
6. Policy Document Delivery
Subject: Your Policy Documents Are Ready
Hi [Customer Name],
Your policy documents for #[Policy Number] are now available for download. Access them here: [Document Link]. Keep these documents safe for future reference.
7. Discount Offer for Policyholders
Subject: Exclusive Discount on Your Next Policy
Hi [Customer Name],
As a valued customer, you’re eligible for an exclusive [Discount]% discount on your next insurance policy. Get a quote and take advantage of this offer here: [Offer Link].
8. Reminder for Policy Document Submission
Subject: Pending Documents for Policy #[Policy Number]
Hi [Customer Name],
We’re still waiting for the submission of your documents for policy #[Policy Number]. Please submit the required documents here: [Document Submission Link] to avoid any delays.
9. Policy Lapse Warning
Subject: Urgent: Policy #[Policy Number] About to Lapse
Hi [Customer Name],
Your policy #[Policy Number] is about to lapse due to non-payment. To avoid losing coverage, please make your payment by [Due Date]: [Payment Link].
10. Feedback Request
Subject: Tell Us About Your Experience with [Insurance Company]
Hi [Customer Name],
We value your feedback and would love to hear about your experience with us. Please take a moment to share your thoughts: [Feedback Link]. Your input helps us serve you better.
WhatsApp Message Templates for Restaurant or Foodtech
1. Order Confirmation
Subject: Your Order is Confirmed!
Hi [Customer Name],
Thank you for ordering from [Restaurant Name]! Your order #[Order Number] has been confirmed. We’re preparing it now and will notify you once it’s on the way. Track your order here: [Order Tracking Link].
2. Order is Out for Delivery
Subject: Your Food is on the Way!
Hi [Customer Name],
Great news! Your order #[Order Number] is out for delivery and will arrive shortly. Track the delivery in real-time here: [Tracking Link]. Enjoy your meal!
3. Pickup Notification
Subject: Your Order is Ready for Pickup
Hi [Customer Name],
Your order #[Order Number] is ready for pickup at [Restaurant Name]. You can collect it anytime between [Time] and [Time]. See you soon!
4. Special Offer or Discount
Subject: Enjoy [Discount]% Off on Your Next Order!
Hi [Customer Name],
Craving something delicious? Get [Discount]% off on your next order from [Restaurant Name] using code [Promo Code]. Order now: [Order Link]. Offer valid until [Expiration Date].
5. Abandoned Cart Reminder
Subject: Hungry? Complete Your Order!
Hi [Customer Name],
We noticed you left some tasty items in your cart. Finish your order now and enjoy a special treat! Order here: [Cart Link].
6. Table Reservation Confirmation
Subject: Your Table is Reserved!
Hi [Customer Name],
Your table at [Restaurant Name] has been reserved for [Date] at [Time]. We look forward to serving you! For any changes, contact us here: [Contact Link].
7. Event Invitation
Subject: Join Us for a Special Event at [Restaurant Name]!
Hi [Customer Name],
We’re hosting a special event at [Restaurant Name] on [Event Date]. Enjoy an exclusive menu, live music, and more! Reserve your spot here: [Reservation Link].
8. Delivery Delay Notification
Subject: Update: Your Order is Delayed
Hi [Customer Name],
We’re sorry to inform you that your order #[Order Number] is delayed due to [Reason]. We’re working to get it to you as soon as possible. Track the updated delivery time here: [Tracking Link].
9. New Menu Announcement
Subject: Check Out Our New Menu!
Hi [Customer Name],
Exciting news! We’ve updated our menu with new dishes you’ll love. Explore the new menu and order your favorites here: [Menu Link].
10. Feedback Request
Subject: How Was Your Meal?
Hi [Customer Name],
We hope you enjoyed your meal from [Restaurant Name]! We’d love to hear your feedback. Please take a moment to share your experience: [Feedback Link].
WhatsApp Message Templates for Real Estate
1. Property Inquiry Response
Subject: Thank You for Your Interest in [Property Name]
Hi [Customer Name],
Thank you for your inquiry about [Property Name]. We’d love to provide more information or arrange a viewing. Let us know your preferred time here: [Booking Link].
2. Viewing Appointment Confirmation
Subject: Your Viewing Appointment is Confirmed
Hi [Customer Name],
Your viewing for [Property Name] is confirmed for [Date] at [Time]. The property is located at [Property Address]. We look forward to showing you around! Need directions? Click here: [Map Link].
3. New Property Listing Announcement
Subject: New Property Available: [Property Name]
Hi [Customer Name],
We’re excited to introduce [Property Name], a new listing in [Location]. With [Number of Bedrooms] bedrooms and [Property Features], it’s the perfect place for you. View more details here: [Property Link].
4. Open House Invitation
Subject: You’re Invited to an Open House at [Property Name]
Hi [Customer Name],
Join us for an open house at [Property Name] on [Date] from [Time]. Explore the property, ask questions, and get a feel for your future home. RSVP here: [RSVP Link].
5. Price Drop Alert
Subject: Price Reduced on [Property Name]!
Hi [Customer Name],
Good news! The price for [Property Name] has just been reduced. Now listed at [New Price], it’s a great opportunity. Check it out here: [Property Link].
6. Property Purchase Congratulations
Subject: Congratulations on Your New Home!
Hi [Customer Name],
Congratulations on your purchase of [Property Name]! We’re excited for you to move into your new home. If you have any questions before the move, feel free to reach out.
7. Follow-Up After Property Viewing
Subject: We’d Love to Hear Your Thoughts on [Property Name]
Hi [Customer Name],
Thanks for visiting [Property Name]! We hope you liked the property. If you have any questions or would like to discuss next steps, don’t hesitate to contact us. Here’s the property link again for reference: [Property Link].
8. Rent Reminder
Subject: Rent Payment Due on [Due Date]
Hi [Tenant Name],
This is a reminder that your rent for [Property Address] is due on [Due Date]. Please make your payment through our secure portal here: [Payment Link].
9. Maintenance Request Confirmation
Subject: Your Maintenance Request Has Been Received
Hi [Tenant Name],
We’ve received your maintenance request for [Property Address]. Our team will address the issue as soon as possible. You can track the status here: [Request Status Link].
10. Feedback Request for Service
Subject: How Was Your Experience with [Real Estate Agency]?
Hi [Customer Name],
We hope you had a great experience with [Real Estate Agency]. We’d love to hear your feedback to help us improve our services. Share your thoughts here: [Feedback Link].
Bonus: 20+ Promotional WhatsApp Message Templates for Business
Here’s a collection of promotional WhatsApp message templates that you can use to drive sales, engage customers, and promote special offers. These templates are perfect for various industries and can be easily personalized to match your brand’s tone.
1. Flash Sale Alert
“⚡️ FLASH SALE! ⚡️ Get up to [Discount]% off on [Product/Service]! Hurry, the offer ends soon. Shop now: [Link]”
2. Exclusive Discount for Returning Customers
“Hi [Customer Name], we’ve missed you! As a thank you for being a valued customer, enjoy [Discount]% off your next purchase. Use code [Promo Code] at checkout: [Link].”
3. New Product Launch
“🚀 Introducing [Product Name]! Be one of the first to get your hands on our newest release. Shop now and enjoy [Discount]% off: [Link].”
4. Holiday Sale Promotion
“🎉 Celebrate [Holiday Name] with us! Enjoy special discounts up to [Discount]% off on selected items. Don’t miss out: [Link].”
5. Limited-Time Offer
“⏰ Hi [Customer Name], time is running out! Get [Discount]% off on [Product/Service] before the offer expires. Shop now: [Link].”
6. Seasonal Sale Announcement
“🍂 Fall Savings! 🍂 Get ready for our seasonal sale with up to [Discount]% off. Shop your favorites now before they’re gone: [Link].”
7. Referral Discount Offer
“Love [Product/Service]? Refer a friend and get [Discount]% off your next order! Share the love and shop now: [Link].”
8. Free Shipping Offer
“📦 Enjoy FREE shipping on all orders above [Amount]! Shop now and get your items delivered straight to your doorstep. Limited time only: [Link].”
9. Buy One, Get One Free (BOGO)
“🎁 Buy One, Get One FREE on selected items! Don’t miss out on this amazing offer. Shop now: [Link].”
10. Event Invitation with Special Offer
“🎉 You’re invited to our exclusive [Event Name]! Join us on [Date] and enjoy a special [Discount]% off just for attending. RSVP here: [Link].”
11. Loyalty Program Exclusive Offer
“🌟 Hi [Customer Name], thank you for being a loyal customer! Enjoy [Discount]% off your next purchase as a token of our appreciation: [Link].”
12. Cart Abandonment Discount
“Hey [Customer Name], you left something in your cart! Complete your purchase now and get [Discount]% off with code [Promo Code]: [Link].”
13. Personalized Offer for Birthday
“🎂 Happy Birthday, [Customer Name]! Celebrate with a special gift from us – enjoy [Discount]% off your next purchase! Use code [Promo Code] to redeem: [Link].”
14. Early Access to Sale
“Hi [Customer Name], get early access to our sale! Shop now before the general public and enjoy [Discount]% off: [Link].”
15. Back in Stock Notification with Offer
“📢 Good news, [Product Name] is back in stock! Order now and get [Discount]% off while supplies last: [Link].”
16. First-Time Buyer Discount
“🎉 Welcome to [Your Brand], [Customer Name]! As a first-time shopper, enjoy [Discount]% off your purchase with code [Promo Code]: [Link].”
17. Flash Deal on New Arrivals
“🚨 FLASH DEAL! Get [Discount]% off on all new arrivals for the next 24 hours only. Don’t wait, shop now: [Link].”
18. Special Offer for Reviews
“💬 We value your feedback! Leave a review on your recent purchase and get [Discount]% off your next order: [Link].”
19. Exclusive Pre-Order Discount
“🚀 Pre-order [Product Name] now and enjoy [Discount]% off before it’s available to everyone else! Limited stock, order here: [Link].”
20. Holiday Gift Guide Promotion
“🎁 Still looking for the perfect gift? Check out our holiday gift guide and enjoy up to [Discount]% off on selected items: [Link].”
21. Anniversary Sale
“🎉 Celebrate our anniversary with us! Enjoy up to [Discount]% off on all products. Shop the sale now before it ends: [Link].”
22. Free Gift with Purchase
“🎁 Get a FREE gift with every purchase over [Amount]! Shop now and take advantage of this limited-time offer: [Link].”
8 Must-Follow Guidelines to Create WhatsApp Message Templates
When creating WhatsApp message templates for your business, it’s crucial to follow best practices and guidelines to ensure your messages are approved and deliver the intended value to your customers. Below are 8 essential guidelines to help you create effective WhatsApp message templates:
1. Stay Relevant and Purposeful
Every message you send should serve a clear purpose and provide value to your customers. Whether it’s a confirmation, reminder, or promotional offer, ensure the content is relevant and meets the recipient’s expectations. Irrelevant messages can lead to customer dissatisfaction and may result in higher opt-out rates.
2. Comply with WhatsApp’s Template Categories
WhatsApp offers predefined categories for message templates like transaction notifications, alerts, or customer care. Ensure your message fits within one of these categories, as sending unsolicited promotional content using non-promotional templates may lead to rejections or penalties from WhatsApp.
3. Keep It Simple and Clear
The best message templates are simple, concise, and to the point. Avoid using complicated language or unnecessary jargon. Stick to a clear and direct message structure so that customers immediately understand your message and its purpose.
4. Add Personalization
Personalization can significantly improve customer engagement. Incorporate variables like customer names, order numbers, or appointment details in your templates. Personalized messages are more likely to capture attention and lead to positive responses from your audience.
5. Include a Call to Action (CTA)
Every WhatsApp message should encourage the recipient to take an action. Whether it’s confirming an appointment, completing a purchase, or visiting your website, a clear call to action (CTA) helps guide customers toward the next step. Use actionable phrases like “Click here,” “Shop now,” or “Confirm your appointment.”
6. Stick to WhatsApp’s Formatting Rules
WhatsApp has specific guidelines for the formatting of message templates. Avoid including unauthorized links, excessive promotional content in non-promotional templates, or using restricted content. Additionally, make sure the message is formatted correctly with proper line breaks, punctuation, and no spelling errors.
7. Test Before Submitting
Before submitting your template for approval, test it on a small audience or internally. Check for readability, clarity, and overall user experience. Ensure the template reads well across devices and is easy for customers to interact with.
8. Submit for WhatsApp Approval
Once your message template is finalized, submit it to WhatsApp for approval. WhatsApp reviews templates to ensure they meet its messaging policies. Only approved templates can be sent to customers, so make sure your template complies with all guidelines and follows the required format.
How to Send WhatsApp Message Template?
Sending a WhatsApp message template is a straightforward process, especially when you’re using a platform like chatbot.team. It allows you to automate your messaging and easily engage with customers. Below are the step-by-step instructions for sending a WhatsApp message template using the chatbot.team platform:
1. Log into Your Chatbot.Team Dashboard
First, you need to log in to your chatbot.team account. If you don’t have one, you can sign up and connect your WhatsApp Business API. This platform is designed to simplify automated communication, making it ideal for sending message templates.
2. Navigate to the ‘Message Templates’ Section
Once you’re logged in, head to the “Message Templates” section. This is where you can view, edit, and manage all of your pre-approved WhatsApp message templates. If you need to create a new template, ensure you follow WhatsApp’s guidelines for approval.
3. Select the Template You Want to Send
Browse through your available templates and select the one you wish to send. You can also personalize the message template with customer-specific details, such as their name, order number, or other dynamic fields that improve engagement.
4. Choose Your Audience
Next, you’ll need to select the recipient(s). This could be a single customer, a group, or a predefined audience list. Chatbot.team allows you to segment your audience based on various factors like customer behavior, location, or purchase history, making it easier to send targeted messages.
5. Add Custom Variables (If Applicable)
If your message template includes placeholders for personalized details (e.g., [Customer Name] or [Order Number]), fill in these custom variables before sending. Personalization helps improve the effectiveness of your message.
6. Review the Message
Always review your message before sending. Ensure that all information is accurate, especially personalized details. Double-check the call to action (CTA) and ensure the link (if any) is working properly. This will prevent any errors from reaching your customers.
7. Send or Schedule the Message
You now have the option to either send the message immediately or schedule it for a later time. Scheduling is helpful if you want to send reminders, promotional offers, or notifications at specific times, ensuring you reach your customers when they’re most likely to respond.
8. Monitor Responses and Engagement
Once the message is sent, you can monitor customer responses directly in the chatbot.team platform. It also provides metrics like open rates and click-through rates, allowing you to assess the effectiveness of your template and improve future communication.
Using chatbot.team simplifies the process of sending WhatsApp message templates, making it easier for businesses to communicate with their customers efficiently and effectively. Whether you’re sending order confirmations, reminders, or promotional offers, this platform ensures a smooth and personalized customer experience.
Conclusion
In today’s fast-paced digital landscape, efficient communication is key to building strong relationships with customers. WhatsApp message templates provide businesses with a powerful tool to automate, personalize, and streamline communication across various industries. Whether you’re in eCommerce, education, fintech, travel, or real estate, having ready-to-use templates allows you to stay connected with your customers in a timely and professional manner.
By using the 100+ message templates provided in this blog, businesses can save time, enhance customer satisfaction, and improve engagement. From transactional messages to promotional offers, these templates help maintain consistency and ensure compliance with WhatsApp’s guidelines. Remember to always follow best practices when crafting templates, ensuring clarity, personalization, and relevance.
Frequently Asked Questions
WhatsApp template messages are pre-approved, structured messages that businesses use to communicate with customers. These templates are specifically designed for sending non-promotional messages like notifications, alerts, or reminders. They ensure that businesses can engage with customers efficiently without violating WhatsApp's messaging policies. Templates can be personalized with variables like customer names, order numbers, or specific details, making them more relevant and engaging.
Yes, WhatsApp template messages must be approved by WhatsApp before they can be used. The approval process ensures that the message content adheres to WhatsApp's policies and guidelines. This is to prevent spammy or unsolicited messages from being sent to customers. Once a template is submitted, it goes through a review process, and once approved, it can be used for customer communication.
No, once a WhatsApp template message is approved, it cannot be edited. If you need to make changes to a template, you will have to create and submit a new one for approval. This ensures that any modifications still comply with WhatsApp's strict guidelines and are reviewed before being used for communication.
WhatsApp template messages support various media formats, including text, images, videos, documents (such as PDFs), and interactive buttons. These options allow businesses to create dynamic and engaging templates. For example, a business can send product images, video tutorials, or downloadable documents like invoices or tickets to improve the customer experience.
WhatsApp has strict content guidelines for creating message templates. The key rules include:
Relevance: Messages must be non-promotional (unless using a promotional template) and offer value to the customer, such as order updates, confirmations, or reminders.
Clarity: Messages must be clear, concise, and easy to understand. Compliance: The message must not contain spam, prohibited content, or any misleading information. Personalization:
Templates should be personalized where possible to enhance engagement. Formatting:
Proper formatting with clear calls to action (CTAs) is important, and media content should be appropriately used to support the message.