WATI stands as the ultimate WhatsApp Web CRM solution, delivering remarkable benefits to businesses of all sizes. It empowers users to efficiently handle their contact management, initiate conversations, and foster collaborative customer interactions through WhatsApp. With the potential to connect with over 2 billion WhatsApp users, WATI facilitates the conversion of prospects into customers seamlessly.
From simplifying the process of applying for a business account to seamlessly integrating it with the WhatsApp Business API and preparing the essential tools for business operations, WATI covers all the bases.
In today’s landscape, traditional communication channels such as email and SMS have lost their effectiveness in acquiring, nurturing, and upselling customers. Consequently, businesses are actively exploring alternative strategies that yield higher engagement and return on investment (ROI). Wati emerges as the solution that equips SMBs to effectively realise these objectives.
With a user base spanning 78 countries and over 6,000 brands, Wati has delivered impressive outcomes for its customers, including:
- Generating $35 million in sales.
- Boosting customer acquisition rates by 72%.
- Elevating customer satisfaction rates by 87%.
- Reducing customer support expenses by $10,000.
It’s just an overview of wati, continue to read more about wati.
What is Wati?
Who is the Founder Of Wati?
Rating Of Wati
Pricing Of Wati
Wati has three pricing plans available for its users. The Growth Plan priced at Rs.2499 per month with 5 users and additional users at Rs.699/month/user. It is to effectively connect, update and significantly boost sales through Whatsapp campaigns along with many other features like green tick verification and assistance, message broadcasts and scheduling, team inbox, 1000 chatbot sessions, basic chatbots and such more.
The second pricing plan is the Pro plan is priced at Rs.5999 per month for 5 users and additional users at Rs.1299/month/user. It is to provide continuous engagement and personalised experience via Whatsapp campaigns pre and post sales along with many other features including everything in growth plus advanced and interconnected chatbots, granular user roles, Whatsapp Ad insights, Sequences (Whatsapp Drip Campaigns) and such more. This is the most popular one and is highly recommended.
The last plan is the Business plan priced at Rs.16999 per month for 5 users and additional users at Rs.3999/month/user. It is to manage multiple Whatsapp campaigns, handle high sales volumes and track results consistently along with many other features including everything in pro plus 5% discount on Wati Conversation rate card, automatic chat assignment (Round-Robin), auto deletion of chats, SMS fallback with Twilia, free custom domain and such more.
What Kind of chatbot elements Wati has?
Wati consists of the following chatbot elements:
- Delays: Wati chatbots have the capability to incorporate delays, controlling the timing of responses to create more natural interactions.
- Images: Utilizing WATI template messages, you can craft template messages containing various media types, including images (jpeg, png), videos (mp4), and documents (pdf).
- Video: Wati chatbot platforms seamlessly integrate videos into chat interactions.
- Audio: Wati chatbots can handle audio, including playing audio clips, voice messages, or automated responses.
- Attachments: Attachments encompass a range of file types, such as documents or PDFs, enabling easy sharing through chat.
- Gallery (Horizontal List): Wati chatbots display horizontal lists, such as product images, for users to scroll through.
- Vertical List: Similar to horizontal lists, Wati chatbots present information in a vertical format for effortless navigation.
- Emojis: Wati chatbots can interpret and respond to emojis used by users to express emotions or reactions.
- Persistent Menu: Wati chatbots feature a persistent menu, offering users swift access to common actions and options.
- Quick Replies: Quick reply buttons empower users to select from predefined responses or options, streamlining conversations.
- Buttons: Wati utilizes buttons to provide clickable options, allowing users to make selections during the chat.
- Free Text Input: Wati readily accepts free text input from users, enabling them to ask questions or provide information in natural language.
- Location Sharing: Wati supports location sharing, enabling users to share their current location or request location-related information.
- Email Validation: Wati can validate email addresses provided by users to ensure they adhere to the correct format.
- Phone Number Validation: Similar to email validation, Wati chatbots can verify the format of phone numbers.
- Date Validation: Wati chatbots possess the capability to validate and interpret dates provided by users, particularly useful for scheduling and other date-related purposes.
How does Wati Work?
Wati typically works in the following manner:
- Registration and Account Setup: Users typically need to sign up for a Wati account on their website or platform. During registration, they may need to provide necessary information, such as their business details and contact information.
- WhatsApp Business Account: To use Wati, businesses usually need to have a WhatsApp Business Account, which they can set up through WhatsApp Business.
- Integration: Once registered, users can integrate Wati with their WhatsApp Business Account and other systems as needed. Integration may involve setting up the WhatsApp Business API and configuring settings.
- Message Templates: Users can create message templates within Wati, which are pre-approved message formats defined by WhatsApp. These templates can be used for sending notifications, customer support messages, and more.
- Contact Management: Users can manage their contact lists within Wati, including importing contacts, segmenting them for targeted messaging, and organising them for efficient communication.
- Automation: Wati often offers chatbot capabilities, allowing businesses to automate responses to common queries and interactions. Chatbots can be customized to handle specific tasks and engage with users.
- Chat Interactions: Businesses can use Wati to initiate and engage in conversations with customers via WhatsApp. They can send text messages, images, videos, documents, and other media types as needed.
- Analytics and Reporting: Wati may provide analytics and reporting tools to track message delivery, user engagement, and other key metrics. This data helps businesses assess the effectiveness of their WhatsApp communications.
- Customer Support: Wati can be used for providing customer support through WhatsApp, allowing businesses to respond to inquiries, resolve issues, and provide assistance to customers.
- Updates and Maintenance: Users may need to keep their Wati account and WhatsApp Business API updated to ensure compliance with WhatsApp’s policies and to take advantage of new features and improvements.
Features of Wati
Wati chatbot includes the following features:
- Team Inbox: WATI provides a “team inbox” feature, enabling businesses to efficiently manage and respond to customer messages from a unified account. With this feature, businesses can assign messages to specific team members or groups, monitor ongoing conversations, and access performance reports.
- No-Code Chatbot Builder: WATI introduces the “No Code Chatbot” feature, exclusively available with its paid plans. This feature empowers businesses to create and dispatch predefined responses to customer inquiries. Quick replies can be automated or manually triggered by customer service representatives, enhancing efficiency and enhancing customer communication.
- Routing: Within WATI, routing is an automation feature designed to update ticket details and delegate tasks based on keyword matches. It streamlines the customer service workflow by automating actions such as sending notifications or assigning chats to specific team members.
- Keyword Action: The Keyword Action feature in WATI’s Automation enables the establishment of keyword rules for automated responses to customer queries. This functionality reduces the reliance on manual customer support and enhances response times by delivering automated replies when specific keywords are detected.
- Default Action: WATI’s Default Action automation feature allows businesses to configure automated responses for situations like non-working hours, delayed responses, and 24-hour messaging windows. This ensures customers receive timely and appropriate replies, even during team downtime. The responses are derived from the Reply Material library.
- Sequence Feature: WATI’s Sequence feature, part of its automation capabilities, permits users to schedule messages in a sequence, either immediately or after a specified duration. This simplifies the process of sending follow-up messages or reminders.
- Reply Material: WATI’s Reply Material feature enables the creation of predefined reply templates for use in keyword actions or default actions. This streamlines chatbot development by facilitating the reuse of common responses.
- Broadcast and Bulk Messages: WATI offers a “broadcast” feature, allowing businesses to send messages to large audiences simultaneously. To overcome WhatsApp API limitations that restrict WhatsApp groups in WATI, users can utilize contact attributes to target specific contacts. This feature proves useful for disseminating promotional messages, updates, and other informational content to customers. The broadcast feature is accessible to businesses approved by WhatsApp with a WhatsApp Business Account.
How easy is the user interface Wati has?
Wati provides user-friendly interfaces, enabling businesses to develop and launch chatbots with minimal coding expertise. These services typically furnish templates, pre-designed elements, and customization features to align the chatbot’s functionality precisely with the requirements of the business. Prioritising data security and adhering to data privacy regulations is of paramount importance. It does so by the following ways:
- Intuitive Design: A user-friendly experience is greatly enhanced by an easily comprehensible and intuitive design. Wati boasts clear navigation, well-structured menus, and a straightforward layout, simplifying tasks for users.
- User Onboarding: Within Wati’s UI, you’ll often find user onboarding features thoughtfully designed to orientate new users. These features assist newcomers in getting started and gaining familiarity with essential features.
- Customization: Wati offers extensive UI customization capabilities, allowing users and businesses to tailor the interface to their precise needs. Options encompass layout selection, colour schemes, and display preferences.
- Accessibility: Wati prioritises accessibility, incorporating features such as text resizing, keyboard navigation, and compatibility with screen readers.
- Documentation and Support: To facilitate effective platform utilization, Wati provides comprehensive documentation, tutorials, and robust customer support resources.
- Feedback Mechanisms: Wati places a strong emphasis on user feedback, a cornerstone of user-centric design. Regular updates and bug fixes, guided by user input, continuously enhance usability.
Complexity of Wati’s User Interface
The complexity inherent in the Wati chatbot’s user interface can be attributed to several key factors:
- Rich Feature Set: Wati chatbot boasts an extensive repertoire of features, encompassing chatbot creation, automation, analytics, and integration with a multitude of platforms. While these capabilities are robust and versatile, they can contribute to the user interface appearing intricate, particularly for individuals who are new to the platform.
- Challenging Configuration: The setup process involves a comprehensive configuration encompassing tasks such as configuring chatbots, devising message templates, fine-tuning integrations, and defining intricate automation rules which requires meticulous attention to detail, and users may grapple with navigating through these settings, potentially leading to a perception of complexity.
- Integration Complexity: The compatibility of the Wati chatbot with various third-party tools and services enhances its versatility but simultaneously introduces complexity when it comes to managing these integrations and ensuring their seamless operation alongside the chatbot.
- Intricate Automation Rules: Designing and managing automation rules for chatbot responses and actions can pose a complex challenge. Users are required to specify intricate conditions and triggers, which may appear overwhelming to those without prior experience in chatbot development.
- Template Management Challenges: To adhere to WhatsApp’s stringent guidelines, Wati chatbot encourages the use of message templates. As the number of templates accumulates, the task of managing and organising them can become even more intricate.
- Analytical Depth: While the availability of analytics provides valuable insights into chatbot performance, interpreting and effectively utilising this data often necessitate users to delve into comprehensive reports and metrics. This can potentially intensify the perceived complexity of the user interface.
Pros Of Wati
Wati chatbot includes the following pros or advantages:
- Wati enables seamless communication with your entire customer service team within your company. Each agent can handle calls and respond individually, all using a single WhatsApp number. This unique capability positions Wati as a versatile tool for integrating both internal and external communication within the same platform.
- Wati offers the advantage of an integrated CRM system, allowing you to maintain a comprehensive database of all customer interactions. This empowers you to respond efficiently, whether in bulk or individually, to customer inquiries.
- Wati provides a user-friendly app that is compatible with all devices, ensuring effortless accessibility across various platforms.
Cons of Wati
Some of the cons or disadvantages associated with Wati chatbot are given below:
- A prominent drawback of this solution is its pricing structure. It doesn’t offer a free plan, and all the available options, such as Growth, Pro, and Business, are associated with relatively high costs.
- Another notable limitation is its exclusive concentration on WhatsApp. If your business relies on various sales and communication channels, such as Instagram or Facebook, you’ll need to handle them separately, which can be cumbersome.
- There’s an extra variable expense on top of the licensing fee, contingent upon the quantity of messages sent and received, as well as the templates transmitted through WhatsApp.
How is the Customer support of Wati?
Wati ensures a strong and positive customer support via Whatsapp building stronger relationships.
- Improving the customer satisfaction score and gathering feedback for proper quality management.
- Providing positive support outcomes that quickly enhance the brand reputation.
- Increasing the chances of new and repeat purchases by the customers by providing a high level of satisfaction.
- Reducing customer churn, improving retention and increasing the lifetime value of the customers to the business.
- Unifying and better organising the responses to customer pre-sales and support enquiries.
- Answering common support queries with automated chatbots and escalating more complex questions to the support team.
Available Integration Options in Wati
Integration entails linking your Wati account with external services to automate messaging and optimise workflow efficiency.
- Wati API: This gateway offers access to features like automated messages, delivery and read receipts, and message tracking, empowering businesses to effectively manage customer interactions on WhatsApp.
- Google Sheets: Wati facilitates two-way communication between a business’s WhatsApp account and Google Sheets. This integration automates and streamlines customer interactions, allowing businesses to track customer data and communication history for enhanced customer service and support.
- Zoho: Seamlessly integrate your WhatsApp account with Zoho CRM using Wati. This integration streamlines customer interaction management, automates communication processes, and elevates the efficiency and effectiveness of customer service and support.
- Shopify: Wati’s integration with Shopify enables businesses to establish a direct messaging channel for customer support. It facilitates automatic order confirmations, shipping updates, and delivery notifications via WhatsApp, fostering transparency and trust.
- WooCommerce: Wati empowers businesses to integrate their WhatsApp account with WooCommerce, facilitating customer support and sales management directly on the platform. This integration streamlines e-commerce operations, enabling efficient handling of customer queries, order tracking, and inventory management through WhatsApp.
- HubSpot: Integrate your WhatsApp account with HubSpot via Wati to effortlessly manage and track customer interactions, sales, and support within a unified platform. This integration automates customer communication processes, streamlines data management, and enhances the efficiency of customer service and support.
- Calendly: Wati’s integration with Calendly simplifies appointment scheduling and confirmation with customers via WhatsApp. It streamlines the scheduling process, reduces no-shows, and elevates the customer experience by offering a convenient method for scheduling appointments.
- Make.com (formerly Integromat): Through integration with Make.com, formerly known as Integromat, Wati automates workflows and connects with various other apps. This enables businesses to transfer and update customer data, automate customer support, and send personalised messages, ultimately enhancing the efficiency and effectiveness of customer service and support.
- LeadSquared: Integration with LeadSquared empowers businesses to manage and track leads, customer interactions, and sales activities within a unified platform. This integration automated lead generation, qualification, and nurturing processes, enhancing customer service and support effectiveness while boosting sales opportunities.
- Dialogflow: Wati’s integration with Dialogflow facilitates the creation of conversational AI bots for WhatsApp interactions. This automation streamlines customer support and sales processes, driving efficiency and providing round-the-clock customer service.
Is it safe to use Wati?
Wati appeared to be a reputable WhatsApp API solution provider. However, the safety and security of using any software or service, including Wati, depend on various factors, including how it is configured and used. Here are some considerations:
- Adherence to WhatsApp Policies: WhatsApp enforces rigorous policies governing the utilisation of its API for business purposes. It is imperative to confirm that your utilisation of Wati aligns seamlessly with these policies to mitigate potential issues.
- Data Protection: It is essential to ascertain that Wati has implemented robust security measures to safeguard your data and communications. This encompasses encryption for data both during transit and while at rest.
- Access Management: Ensure that only authorised personnel within your organisation possess access to the Wati account and the associated WhatsApp business account.
- Employee Training: Thoroughly train your team on the secure use of Wati. This includes refraining from sharing sensitive information via WhatsApp and exercising caution when dealing with links or files from unfamiliar sources.
- Regular Software Updates: Maintain the software and integrations linked with Wati in an up-to-date state to proactively address potential security vulnerabilities.
- Third-Party Integration Scrutiny: If you employ third-party integrations alongside Wati, scrutinize the security practices of these integrations to guarantee their reliability.
- Customer Support Evaluation: Evaluate the quality of customer support offered by Wati. Ensuring the availability of assistance for addressing issues or security concerns is paramount.
- User Feedback and Recommendations: Investigate user reviews and recommendations regarding Wati to glean insights from the experiences of other businesses. Favourable reviews and recommendations often signify a trustworthy and secure service.
- Regulatory Compliance: Confirm that your utilization of Wati aligns seamlessly with data privacy regulations and any pertinent legal mandates applicable in your region.
- Security Audits: Consider the option of conducting security audits or assessments concerning your usage of Wati, with the aim of identifying and rectifying potential vulnerabilities.
Is Wati free or paid?
Wati basically consists of three pricing plans available for its users, Growth, Pro and Business. All of them are priced differently without any free plan available at this platform.
In addition to the subscription fee, extra charges apply based on the conversation category for conversation usage. Each account includes an allocation of 1,000 free service conversations, also known as user-initiated conversations.
How to get started with Wati?
To embark on your Wati journey, follow these systematic steps:
- Registration: Kickstart the process by visiting the Wati website and locating the “Sign Up” or “Get Started” button. A simple click will initiate your registration.
- Account Creation: Furnish essential information to create your Wati account. Typically, this involves providing your name, email address, company name, and contact details.
- Plan Selection: Choose the pricing plan that aligns best with your business needs. Wati offers various plans with diverse features and pricing structures.
- Payment: If your selected plan requires payment, complete the payment procedure using your preferred method. Be meticulous in reviewing the pricing details.
- Account Verification: Activate your account, which may entail verifying your email address or phone number. Follow the provided instructions for verification.
- Dashboard Access: Once verified and set up, access the Wati dashboard. This central hub allows you to manage your WhatsApp communications and configure settings.
- WhatsApp Business Account Linking: To enable WhatsApp messaging via Wati, establish a connection between your WhatsApp Business Account and Wati. Follow on-screen instructions, which may include WhatsApp’s verification process.
- Integration Configuration: If you intend to integrate Wati with other tools or services, configure these integrations within the dashboard. This may encompass CRM systems, e-commerce platforms, or third-party apps.
- Message Template Creation: Craft message templates tailored for typical customer interactions. These templates ensure your messages align with WhatsApp’s business messaging guidelines.
- Initiate Conversations: Kickstart communication with your customers through Wati. You can begin conversations, respond to messages, and automate interactions using chatbots.
- Monitor and Analyze: Utilise the analytics and reporting features within the Wati dashboard to monitor message and campaign performance. This data serves as a foundation for refining your messaging strategy.
Customer Support: Should you encounter queries or issues, do not hesitate to reach out to Wati’s customer support for prompt assistance.
- Stay Informed: Keep abreast of any updates or innovative features introduced by Wati. Regularly check for software updates and explore fresh capabilities to maximise the benefits of the platform.
What is Alternative Of Wati?
Here are several alternatives to Wati, depending on your specific requirements for chatbot development, automation, and customer support. These are some popular options:
- Chatbot.team: Chatbot.team is a conversational messaging platform that offers chatbot development services for businesses of all sizes. It help businesses automate their customer service and marketing operations, improve customer engagement, and increase sales. Its chatbots can be integrated with any platform, including websites, mobile apps, and social media. We offer a variety of chatbot features, like Natural language processing, Machine learning, Conversational analytics, Multi-channel support and Customization. It Provides integrations with popular messaging platforms, as well as social media platforms and CRM systems.
- Intercom: Intercom is a customer communications platform that helps businesses build relationships with their customers through personalized, messenger-based experiences. Intercom offers a variety of features, including Chatbots, Live chat, Email marketing, In-app messaging
- Drift: Drift is a conversational marketing platform that helps businesses connect with buyers at the right time, with the right message, through chat. Drift offers a variety of features, including Chatbots, Live chat, Email marketing, Video chat, Sales automation.
- ManyChat: ManyChat is a chatbot platform that allows businesses to create and manage chatbots for Facebook Messenger, Instagram Direct, WhatsApp, Telegram, and SMS. ManyChat offers a variety of features, including drag-and-drop chatbot builder, Integrations with CRM and marketing automation platforms.
- Aisensy: AiSensy is a WhatsApp Business API and engagement platform that allows businesses to send automated or scheduled notifications, broadcast messages to thousands of users in one go, have multiple human agents replying on the same number, become a verified business on WhatsApp, and install chatbots to automate sales and customer support. AiSensy is built on top of the official WhatsApp Business APIs and is in alignment with all WhatsApp rules. It is one of the few Meta Business Partners and has a strong track record of helping businesses of all sizes improve their customer engagement and sales on WhatsApp.
If you are looking for a chatbot platform that can help you to improve your customer communication and support, you can go with Chatbot.team with no worries. Chatbot.team is a powerful and flexible chatbot platform that is suitable for businesses of all sizes.
Why should use chatbot.team?
Chatbot.team is a great choice for making chatbots for your business, and here’s why:
- Easy to Use: You don’t need to be a tech expert to create and use chatbots with chatbot.team. It’s designed to be user-friendly.
- Customizable: You can make chatbots that fit your business perfectly, whether it’s for answering customer questions, getting more leads, or offering support.
- Works Everywhere: The chatbots you create with chatbot.team can chat with people on websites, messaging apps, and more, so you can reach your audience wherever they are.
- Gets Smarter: These chatbots can learn and get better over time, thanks to clever technology. This means they can have better conversations with your customers.
- Affordable: You can pick a pricing plan that matches your budget. It’s flexible and suits businesses of all sizes.
- Many Uses: You can use chatbot.team to make chatbots for lots of different things, like helping customers, generating leads, or providing support.
- Fast Responses: Your chatbots can chat with people in real-time, giving quick answers and help, which makes customers happy.
- Grow with You: As your business grows, chatbot.team can grow with you. You can make more chatbots or add new features to the ones you have.
- Fits In Easily: It can work smoothly with other tools and systems you use, making your work easier.
- Help When You Need It: If you have questions or run into problems, chatbot.team might offer customer support to assist you.
Wati vs chatbot.team
Ease of Use
Wati prides itself on its user-friendly interface, ensuring accessibility for users with limited technical proficiency.
chatbot.team shares this emphasis on user-friendliness, enabling those without coding skills to craft chatbots effortlessly.
Wati grants extensive customization options, allowing businesses to tailor chatbots precisely to their unique requirements.
chatbot.team empowers users to finely tune chatbots to align perfectly with their distinct business needs.
Wati predominantly caters to WhatsApp, making it a fitting choice for businesses engaging customers on this platform.
chatbot.team offers versatility by allowing chatbots to operate across various channels, encompassing websites and messaging apps.
Wati integrates AI features for refining chatbot interactions over time
chatbot.team similarly incorporates AI capabilities to enhance chatbot performance through continuous learning.
Wati's pricing plans vary, and it may not provide a free plan, with costs contingent on specific business needs and usage.
chatbot.team offers adaptable pricing plans, catering to various budget constraints, including options suited to businesses of varying sizes.
Wati is adaptable for diverse purposes, such as customer support and marketing.
chatbot.team exhibits versatility, accommodating an array of applications, from customer inquiries to lead generation and support.
Wati enables real-time engagement with customers exclusively on WhatsApp.
chatbot.team facilitates real-time interactions, extending across multiple platforms based on chosen integrations.
Wati offers limited scalability, allowing users to create additional chatbots or expand existing ones to some extent.
chatbot.team is explicitly designed for scalability, catering to businesses with evolving requirements.
Wati integrates with specific third-party tools and platforms.
chatbot.team may provide seamless integration with a diverse range of tools and systems, streamlining workflow processe
The quality of Wati's customer support may fluctuate based on subscription levels.
chatbot.team potentially offers customer support services to assist users with inquiries and challenges.
In conclusion, Wati is a versatile platform primarily used for WhatsApp Business Solutions, offering features like a shared inbox for customer support, a no-code chatbot builder, automation capabilities, and integration options. It serves businesses looking to streamline customer communications and automate responses on WhatsApp and other messaging platforms. While it has strengths in ease of use and versatility, businesses should consider their specific needs and budget when evaluating Wati as a potential solution.
WATI, is a WhatsApp Business Solutions Provider (BSP) and customer support tool. Customers have the option to apply for the WhatsApp Business API via WATI and leverage their shared inbox tool for efficient customer support.
Additionally, WATI provides a no-code chatbot builder, enabling the automation of customer responses and the creation of conversation flows with ease.