Drift Latest Review 2023

Drift, established in 2015 by co-founders and entrepreneurs Elias Torres and David Cancel, is a prominent SAAS company and conversational marketing platform. Drift has gained widespread recognition online due to its exceptional content strategy and effective deployment of chatbots. The company offers valuable resources, including guides and pointers, and numerous websites thoroughly delve into Drift’s capabilities and significance.

Drift stands at the forefront of the chatbot industry. The company diligently pays attention to customer feedback, continually gathers and analyses data, and maintains a strong dedication to enhancing the efficiency of their chatbots. Drift’s chatbots are known for their speed and precision, boasting excellent routing capabilities. The company’s commitment to ongoing development and improvement ensures that these chatbots can take on an ever-expanding range of functions and seamlessly integrate into various workflows. Customers using Drift chatbots have the flexibility to select the platforms on which they wish to deploy them.

What is Drift?

Drift is a conversational marketing and sales solution, providing chatbot and live chat capabilities to help businesses engage with website visitors, respond to their queries, and guide them through the sales process. Drift’s AI-driven chatbots seamlessly integrate into websites, enabling real-time interactions with visitors. The platform plays a key role in tasks such as lead qualification, routing inquiries to the appropriate team members, and delivering personalised responses. Drift places a strong emphasis on the idea of conversational marketing, which involves engaging potential customers in immediate dialogues to offer support and information.

Who is the founder of Drift?

Drift was co-founded by Elias Torres and David Cancel. They established the company in 2015 and played pivotal roles in its growth and development.

Rating Of Drift

According to TrustRadius, Drift chatbot has been rated 7.8 out of 10. Similarly, according to Software Advice, it has been rated 4.5 out of 5.

Pricing Of Drift chatbot

Drift Chatbot has three pricing plans available for its users consisting of Premium, Advanced and Enterprise. Its Premium Chatbot is priced at $2500 per month especially designed for small businesses with the right amount of conversational firepower to keep the business growing. It has features like live chat, meetings, custom chatbots, intel, real time notifications, and conversational landing pages. Then they have an Advanced plan for engaging the customers with personalised messages and growing a qualified pipeline with less effort which is a customised one. Its features include those of the premium ones plus fastlane, audiences, A/B testing, and flex routing. Lately, they have an Enterprise plan which is also a customised one to scale the personalization and pipeline generation efforts across the full customer lifecycle. It further consists of access to workspaces, AI-powered chatbots and custom RBAC.

What Kind of chatbot elements Drift has?

Drift chatbot consists of the following elements:

1. Delays: Delays are strategic pauses in chatbot responses to create a more human-like conversation flow. Drift chatbots may use delays to make interactions feel smoother and more natural.
2. Images: Drift chatbots can share images to provide users with visual information, such as product images, enhancing the user’s understanding and engagement.
3. Video: Integration of video content enriches the chatbot experience, allowing Drift to share video clips for demonstrations, tutorials, or marketing purposes.
4. Audio: Handling audio, including playing audio clips and delivering voice messages, adds multimedia capabilities to Drift chatbots, making interactions more dynamic.
5. Attachments: Drift chatbots can facilitate the exchange of various file formats, such as documents and PDFs, streamlining the sharing of information and documents within the chat interface.
6. Gallery (Horizontal List) and Vertical List: Drift chatbots can use horizontal and vertical lists to organise and present data efficiently, helping users navigate and access information.
7. Emojis: Drift chatbots can interpret and respond to emojis, adding emotional context to conversations and making them more engaging.
8. Persistent Menu: A persistent menu in Drift chatbots provides quick access to common actions and options, improving the user experience and efficiency.
9. Quick Replies: Quick reply buttons in Drift chatbots empower users to choose from predefined responses or options, simplifying conversations and decision-making.
10. Buttons: Clickable buttons allow Drift chatbot users to make selections, initiate actions, and navigate through choices within the chat interface.
11. Free Text Input: Drift chatbots can accept free-form text input from users, enabling natural language conversations and allowing users to ask questions and provide information.
12. Location Sharing: Supporting location sharing in Drift chatbots enables users to share their current location or request location-related information, enhancing location-based interactions.
13. Email Validation and Phone Number Validation: Drift chatbots can validate email addresses and phone numbers provided by users, ensuring data quality and accuracy, particularly for capturing user contact information.

How does Drift work?

Drift serves as a conversational marketing and sales platform that employs chatbots and live chat to engage with website visitors and aid businesses in the conversion of leads into customers. Here’s an overview of the typical operations of Drift:

1. Chatbot Integration: Businesses can seamlessly integrate Drift’s chatbot into their website and various digital channels. This chatbot frequently acts as the initial point of contact for website visitors.
2. Visitor Engagement: As visitors arrive on the website, Drift’s chatbot can initiate conversations or promptly respond to visitor queries. It can inquire about visitor interests, needs, and contact information to qualify potential leads.
3. Real-Time Interactions: Drift’s chatbot is purpose-built for real-time interactions with visitors, delivering immediate responses to their inquiries and guiding them through the sales process. This real-time engagement is pivotal for capturing visitors’ attention.
4. Routing: When a conversation necessitates human intervention or specialised expertise, Drift can intelligently route the conversation to the relevant sales or support representative within the organisation.
5. Personalization: Drift empowers businesses to personalise the chatbot’s appearance, messages, and responses, ensuring they align with the brand and offer a tailored experience to each visitor.
6. Content Dissemination: Drift chatbots can share various types of content, including images, videos, documents, and links, to provide visitors with valuable information and resources.
7. Conversational Marketing: Drift underscores the significance of conversational marketing, advocating that businesses engage potential customers in real-time dialogues to address their queries and needs, offering support and information.
8. Data Collection and Analysis: Drift collects and analyses data from these interactions. This data aids businesses in comprehending customer behaviour, preferences, and pain points, empowering them to make informed decisions regarding marketing and sales strategies.
9. Multi-Channel Integration: Beyond websites, Drift can seamlessly integrate into multiple digital channels, encompassing email, social media, and messaging apps, forging a unified conversational experience.
10. Lead Generation and Nurturing: Drift plays a pivotal role in lead generation by capturing contact information and assessing leads for quality. It further facilitates lead nurturing by sustaining conversations with leads over time, delivering pertinent content, and guiding them through the intricacies of the sales funnel.

What are the benefits of Drift?

Drift offers a wide array of advantages to businesses looking to enhance their conversational marketing and sales strategies. Some of the benefits of Drift chatbot are given below:

1. Elevated Customer Engagement: Drift’s chatbots and live chat capabilities empower real-time interactions with website visitors, fostering heightened customer engagement and immersive user experiences. The quick responses ensure that visitor inquiries are addressed promptly, resulting in increased engagement.
2. Efficient Lead Generation: Drift plays a pivotal role in lead generation by initiating conversations with website visitors, capturing essential contact information, and evaluating visitor needs and interests. This process is fundamental for identifying and qualifying potential leads.
3. Enhanced User Experience: Drift’s personalized features and swift responsiveness contribute to an exceptionally user-centric experience. Visitors feel they are receiving tailored attention and pertinent information, enhancing overall satisfaction and interaction with the website.
4. Optimized Sales Conversion: Drift’s conversational approach expertly guides potential customers through the sales journey by providing relevant information, addressing queries, and offering guidance. This leads to higher conversion rates and increased revenue.
5. Streamlined Customer Support: Drift excels in providing instant customer support by quickly responding to common inquiries and resolving routine issues. When more complex challenges arise, Drift adeptly routes these inquiries to the appropriate human agents, enhancing support efficiency.
6. Data-Driven Insights: Beyond its role as a communication tool, Drift serves as a valuable source of data. It accumulates comprehensive information on user interactions, providing businesses with invaluable insights into customer behaviour and preferences. This data informs data-driven marketing and sales strategies.
7. Seamless Multi-Channel Integration: Drift seamlessly integrates into various digital channels, including email, social media, and messaging apps. This ensures businesses can maintain uniform conversations across multiple platforms, delivering a consistent and unified experience for customers.
8. Cost-Effective Marketing: Drift’s automation and chatbots reduce reliance on extensive human resources, resulting in cost savings for businesses. This makes Drift an economical solution for marketing and sales without compromising on effectiveness.
9. Scalability: Drift can adapt to the evolving requirements of growing businesses, efficiently managing a growing volume of conversations without a corresponding increase in staffing.
10. Efficient Communication: Drift streamlines communication with features such as content sharing, routing mechanisms, and data validation, enhancing lead management and communication efficiency within the organization.

Features of Drift

Drift offers a wide range of features designed to facilitate conversational marketing, lead generation, and customer engagement. Here are some key features of Drift:

1. Chatbots and Live Chat: Drift offers both chatbot and live chat capabilities, enabling automated or human-assisted conversations with website visitors.
2. Lead Qualification: Drift helps businesses capture and qualify leads by initiating conversations, gathering contact information, and assessing visitor needs.
3. Real-Time Engagement: Drift facilitates real-time interactions, offering immediate responses to visitor inquiries and guiding them through the sales process.
4. Personalization: Businesses can customize chatbot appearance, messages, and responses to align with their brand and provide tailored experiences.
5. Content Sharing: Drift chatbots can share various content types, including images, videos, documents, and links, enriching visitor interactions.
6. Conversational Marketing: Drift emphasizes real-time, conversational marketing, engaging potential customers in live dialogues to offer support and information.
7. Data Collection and Analysis: Drift collects and analyses data on user interactions, providing insights into customer behaviour and preferences.
8. Multi-Channel Integration: Drift can be integrated into various digital channels, including email, social media, and messaging apps, ensuring consistent conversations.
9. Automated Routing: Drift intelligently routes conversations to appropriate human agents when needed, enhancing customer support efficiency.
10. Lead Nurturing: Drift supports lead nurturing by continuing conversations, providing relevant content, and guiding leads through the sales funnel.

How easy is the user interface Drift has?

Drift offers a user-friendly interface for both businesses and website visitors, simplifying the conversational experience:

1. Dashboard: Drift provides an intuitive dashboard that allows businesses to effortlessly manage chatbots, conversations, and settings, while website visitors experience a familiar and user-friendly chat interface.
2. Setup: Business setup is straightforward, requiring minimal technical expertise for website integration through a code snippet or plugin. Visitors find it easy to engage with the chat interface.
3. Customization: Drift’s chatbots can be customized to match the branding and objectives of businesses, offering a cohesive and personalized experience for website visitors.
4. Integration: Drift seamlessly integrates with CRM and marketing tools, simplifying data synchronization and lead management for businesses, while visitors can consistently engage in conversations across multiple digital channels.
5. Analytics: User-friendly analytics and reporting tools benefit businesses by tracking chatbot performance and visitor interactions, ensuring a responsive and data-informed experience for visitors.
6. Mobile-Friendly: Drift is designed to be responsive on mobile devices, making it easy for both businesses and website visitors to engage in conversations on smartphones and tablets.
7. Content Sharing: Drift supports the sharing of images, videos, and documents, making it simple for businesses to provide information and resources, and for visitors to access and interact with multimedia content.

Pros Of drift

Drift presents a multitude of advantages for businesses seeking to enhance their conversational marketing and sales endeavours. Here are some key benefits of utilizing Drift:

1. Heightened Customer Engagement: Drift’s chatbots and live chat capabilities foster real-time interactions with website visitors, resulting in elevated customer engagement and enhanced user experiences.
2. Lead Generation: Drift aids in the capture and qualification of leads by initiating conversations with visitors, collecting contact details, and evaluating their requirements and interests.
3. Efficient User Experience: The availability of personalization options and rapid responses creates a more customised and user-centric experience for website visitors.
4. Enhanced Sales Conversion: Drift’s conversational approach expertly guides potential customers through the sales process, leading to increased conversion rates and augmented revenue.
5. Efficient Support: Drift is proficient in offering immediate customer support, addressing common queries, and routing more intricate issues to the appropriate human agents.
6. Data and Analytics: Drift accumulates data on user interactions, equipping businesses with invaluable insights into customer behaviour, preferences, and pain points. This data empowers data-driven marketing and sales decisions.
7. Seamless Multi-Channel Integration: Drift can be seamlessly integrated into multiple digital channels, extending beyond websites to include email, social media, and messaging apps, creating a unified conversational experience.
8. Cost-Effective Marketing: Drift’s automation and chatbot capabilities reduce the dependence on extensive human resources, rendering it a cost-effective solution for marketing and sales.
9. Scalability: Drift is scalable, adapting to the evolving demands of growing businesses by managing a larger volume of conversations without the need for a proportional increase in staff.
10. Efficient Communication: The platform streamlines communication processes with features like content sharing, routing mechanisms, and data validation, simplifying lead management and nurturing efforts.
11. A/B Testing: Drift empowers businesses to conduct A/B testing to refine chatbot interactions and messages for enhanced performance.

Cons of drift

While Drift offers several benefits for businesses, it’s important to consider potential drawbacks as well. Here are some of the cons associated with using Drift:

1. Financial Considerations: Drift may involve subscription fees or pricing plans, which necessitate a financial commitment that varies based on usage and feature requirements.
2. Resource and Time Investment: Implementing and customizing Drift can demand an initial investment of time and resources, especially for businesses with intricate websites or specific needs.
3. Initial Learning Curve: Users, particularly those new to chatbots and conversational marketing, might experience a learning curve when configuring and adapting Drift to their requirements.
4. Over Reliance on Automation: While Drift’s automation is a strength, an excessive reliance on chatbots and automation may result in less personalized interactions, which might not be suitable for all customer segments.
5. Potential for Miscommunication: Automated responses don’t always comprehend or address user queries accurately, which can occasionally lead to misunderstandings or frustrating customer experiences.
6. Complex Integration: Integrating Drift with other software systems, CRM platforms, or websites can be intricate and may necessitate technical expertise.
7. Privacy Considerations: Collecting and analyzing user data raises privacy concerns, necessitating businesses to ensure compliance with data protection regulations, such as GDPR.
8. Ongoing Maintenance: Consistent maintenance and updates are essential to ensure chatbots and messaging interfaces remain effective and current with evolving technology and customer expectations.
9. Absence of Human Interaction: Some customers prefer human interactions, and dissatisfaction may arise if they are not provided with the option to connect with a live representative.
10. Offline Limitations: Drift predominantly operates when users are online and engaged, which might not cater to businesses aiming to offer support or engagement during offline hours.
11. Internet Reliance: Drift relies on a stable internet connection, and disruptions in connectivity may restrict users’ access to support or information via the platform.

How is the Customer support of Drift?

Drift has been recognized for delivering a solid customer support experience. Here are key facets of Drift’s customer support:

1. Live Chat Assistance: Drift provides live chat support, allowing you to swiftly obtain answers to your queries or direct assistance from their support team. This real-time support is particularly beneficial for promptly addressing immediate issues.
2. Comprehensive Knowledge Base: Drift maintains an extensive knowledge base filled with articles, guides, and tutorials. This resource is invaluable for self-help and acquiring expertise on effectively utilizing the Drift platform.
3. Email Correspondence: You can generally reach out to Drift’s support team via email for less urgent inquiries or when you require more in-depth assistance. Response times may vary based on the nature of your query.
4. Phone Support: Some subscription levels may include phone support as an option. If phone support is critical for your business, it’s advisable to verify its availability at your subscription tier.
5. Community Engagement and User Forums: Drift might host user forums and online communities where you can connect with fellow users. These platforms enable you to pose questions, exchange best practices, and glean insights from others’ experiences.
6. Technical Assistance: Drift’s technical support is equipped to aid with integration, setup, and technical challenges that may arise while using the platform.

Available Integration Options in Drift

Drift offered a range of integration options with various third-party tools and platforms to enhance its functionality and streamline data sharing. Here are some of the common types of integrations you might find with Drift:

1. CRM (Customer Relationship Management): Drift often integrates with popular CRM systems such as Salesforce, HubSpot, Marketo, and Pardot. These integrations allow for seamless transfer of lead and contact data between Drift and your CRM.
2. Marketing Automation: Integration with marketing automation platforms like Marketo, Eloqua, and ActiveCampaign enables businesses to automate marketing tasks and workflows based on data collected through Drift.
3. Email Marketing: Integration with email marketing tools such as MailChimp, Constant Contact, and SendGrid can help in creating email campaigns and maintaining contact lists.
4. Analytics and Reporting: You can connect Drift with analytics and reporting tools like Google Analytics to track the effectiveness of your chatbot and conversational marketing efforts.
5. E-commerce Platforms: Drift may integrate with e-commerce platforms like Shopify or Magento to provide real-time assistance and product recommendations to online shoppers.
6. Content Management Systems (CMS): Integrating with CMS platforms like WordPress or Drupal allows you to seamlessly embed chatbots into your website.
7. Help Desk and Support Software: Integration with help desk software such as Zendesk or Freshdesk can help in routing and managing customer support inquiries originating from Drift.
8. Social Media: Drift might offer social media integrations to connect with platforms like Facebook or Twitter, enabling you to engage with customers on these channels.
9. Webinar and Web Conferencing: Integration with webinar and web conferencing platforms like Zoom or GoToWebinar can help in scheduling and managing online events.
10. Custom Integrations: Drift often provides APIs (Application Programming Interfaces) to facilitate custom integrations with other software solutions specific to your business needs.

Is it safe to use Drift?

Selecting Drift is widely acknowledged as a prudent and secure choice. Drift has cemented its status as a reputable platform for conversational marketing and sales, marked by a steadfast commitment to preserving data security and aligning with privacy regulations. However, the level of safety associated with Drift is not solely determined by the platform itself; it also hinges on how your organisation configures and deploys Drift within its operations. Here are the core components that contribute to the security of your Drift implementation:

1. Robust Data Security: Drift is highly conscientious about data security. They implement robust encryption and employ security protocols to create a protective barrier around user data and communications. Typically, they adhere to industry standards aimed at fortifying data protection against unauthorized access.
2. Privacy Compliance: Drift usually adheres to data privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This alignment translates into the provision of tools and features that facilitate effective management of user data and the accommodation of privacy preferences.
3. Access Control: You possess the ability to wield control over who can access your Drift account and the extent of their access. This control mechanism substantially reduces the risk of unauthorized entry and the potential tampering of sensitive data.
4. Authentication Mechanisms: Drift often equips users with authentication features that institute a robust verification process. This ensures that only authorized personnel can execute changes to your account or gain access to sensitive information.
5. Team Training: To maximize security, it is imperative that your team members using Drift receive comprehensive training in best practices. This training encompasses guidelines for engaging with customers and handling sensitive data with care.
6. Policy Adherence: Safeguarding your organization’s data also involves confirming that your Drift usage is fully aligned with your internal policies related to data security and privacy.
7. Regular Updates and Vigilance: To maintain a secure environment, it is crucial to keep Drift and any connected integrations up to date with the latest security patches and updates. Consistent monitoring of your account for unusual activities is equally vital to detect and address potential security issues promptly.
8. Tools for GDPR and CCPA Compliance: Drift typically equips users with features intended to ease compliance with data privacy regulations. These features include tools that facilitate the acquisition of user consent and the management of data access requests, thereby ensuring compliance with the GDPR and CCPA.

Is drift free or paid?

A free trial of Drift is also available and then they have Premium, Advanced and Enterprise plans of which the first is priced at $2500 per month and the later ones are according to the customizations.

How to get started with Drift?

To get started with Drift and create an account, follow these general steps:

1. Visit Drift’s Website: Open your web browser and go to the Drift website.
2. Sign-Up: Look for a “Sign-Up” or “Get Started” button on the website. Click on it.
3. Provide Your Information: You’ll be prompted to enter your information, including your name, email address, and other relevant details. This information is typically used to create your Drift account.
4. Choose a Plan: Select the plan that suits your needs. Drift usually offers a range of plans, including free and paid options.
5. Customize Your Account: Once you’ve chosen a plan, you may be asked to configure some settings, such as customising your chatbot, adding team members, and integrating with other tools.
6. Install Drift: You’ll need to install Drift on your website. This typically involves adding a code snippet to your website’s code or using a plugin or integration if available.
7. Start Engaging: After installation, you can begin engaging with your website visitors using Drift’s chatbots and live chat features. Customize your chatbots, set up automated responses, and provide real-time support to your visitors.
8. Login to Your Drift Account: You can log in to your Drift account at any time by visiting the Drift website and clicking on the “Login” or “Sign In” button. Enter your login credentials (email and password) to access your Drift dashboard.

Alternative Of Drift

When considering alternatives to the Drift chatbot, Chatbot.team emerges as a compelling choice, boasting a rich array of features and capabilities. Particularly noteworthy is Chatbot.team’s proficiency in offering extensive integration options, which facilitate seamless connections between the chatbot and a variety of platforms and tools. This remarkable integration capability not only streamlines workflows but also enhances the overall user experience.

What further distinguishes Chatbot.team is its dedicated focus on personalization. This feature empowers businesses to precisely align their chatbot’s behaviour and responses with their unique branding and objectives. Additionally, the platform provides robust multilingual support, enabling effective interactions with a diverse global audience.

The amalgamation of these strengths positions Chatbot.team as a formidable alternative to the Drift chatbot. It stands as an optimal solution for businesses seeking to elevate their customer engagement and support processes.

Why use chatbot.team?

Chatbot.team is a good choice for businesses seeking to harness the potential of chatbots, and its value as a resource becomes apparent for the following reasons:

1. User-Friendly Interface: Chatbot.team boasts an intuitive interface, ensuring that users, regardless of their technical proficiency, can effectively navigate and utilise the platform.
2. Tailored Solutions: The platform grants you the flexibility to customise chatbots to precisely meet your business needs, whether your objective is handling customer inquiries, boosting lead generation, or providing robust support.
3. Broad Accessibility: Chatbots seamlessly operate on websites and popular messaging applications, guaranteeing that your audience can engage with your business wherever they prefer, enjoying a consistent and trouble-free experience.
4. Continuous Improvement: Chatbots are dynamic entities that evolve over time, resulting in enhanced interactions with customers, leading to more meaningful and efficient engagement.
5. Cost-Efficiency: Chatbot.team offers pricing plans that suit businesses of all sizes, making chatbot technology accessible without straining your budget.
6. Versatile Applications: The platform’s versatility extends to a myriad of tasks, from addressing customer inquiries and resolving issues to driving lead generation and providing real-time support.
7. Swift Responsiveness: Chatbots excel at real-time communication, ensuring rapid responses and immediate user support. This not only enhances user satisfaction but also boosts the effectiveness of customer service.
8. Scalability: As your business grows, Chatbot.team seamlessly adapts to your expansion, allowing you to introduce new chatbots and features.
9. Seamless Integration: The platform harmoniously integrates with a variety of tools and software used by your business, ensuring a smooth and well-coordinated workflow.
10. Responsive Customer Support: In cases where queries or challenges arise, Chatbot.team provides responsive customer support, offering guidance and solutions to help you fully utilise the platform’s potential.

Drift vs chatbot.team

Drift and Chatbot.team are both powerful tools for implementing chatbots and improving customer engagement, but they have some differences in terms of features, pricing, and target audiences. Let’s compare the two:

Attribute	Drift	Chatbot.team
Platform	Drift	Chatbot.team
Target Audience	Drift is a comprehensive conversational marketing platform suitable for a wide range of businesses, from startups to enterprise-level organisations.	Chatbot.team is a user-friendly chatbot platform that caters to businesses of all sizes, with a focus on simplicity and ease of use.
Features	Drift offers a suite of features, including live chat, chatbots, email marketing, account-based marketing, analytics, and integrations with popular CRM and marketing automation systems.	Chatbot.team offers a user-friendly interface, extensive customization options, multi-channel support, and a cost-effective pricing structure.
Pricing	Drift provides various pricing tiers, including a free plan and paid plans that cater to the needs of businesses of different sizes. Pricing may vary depending on the features and services you require.	Chatbot.team is known for its cost-effective pricing, making it accessible for small and mid-sized businesses. It offers affordable plans suitable for businesses with budget constraints.
Integration	Drift integrates with a wide range of third-party tools and software, making it a flexible choice for businesses with complex tech stacks.	While Chatbot.team provides integrations, its integration options may be more limited compared to a platform like Drift. It’s essential to verify if it integrates with your specific tools.
Personalization/User-Friendly	Drift emphasises personalization, allowing businesses to tailor chatbot behaviour and messages to align with their branding and objectives.	Chatbot.team places a strong emphasis on a user-friendly interface, ensuring that users with varying technical backgrounds can efficiently navigate and utilise the platform.
Multi-Channel	Drift can be integrated into various digital channels, providing a consistent conversational experience across websites, email, and messaging apps.	Similar to Drift, Chatbot.team supports multi-channel engagement, allowing businesses to interact with customers on various platforms.

In short, the choice between Drift and Chatbot.team depends on your business’s specific needs and budget. Drift is a comprehensive platform with a wide range of features and extensive integration capabilities, while Chatbot.team offers a more cost-effective and user-friendly option, making it a suitable choice for small and mid-sized businesses.

FREQUENTLY ASKED QUESTIONS (FAQs)

What is Drift?

Drift is a conversational marketing and sales platform that employs chatbots and live chat to engage with website visitors, respond to queries, guide them through the sales journey, and improve customer interactions. The platform’s core emphasis is on real-time conversations to provide support, gather leads, and elevate user experiences.

What is Drift used for?

Drift is used for engaging website visitors in real-time conversations to provide support, qualify leads, and guide them through the sales process. It’s a tool for enhancing customer interactions and improving user experiences.

Who is the founder of Drift?

Drift was co-founded by Elias Torres and David Cancel.

What companies use Drift?

Numerous companies across various industries use Drift, including HubSpot, Marketo, Ellie Mae, Qualia, DoorDash, Snowflake, and more.

How does Drift work?

Drift works by integrating chatbots into websites and digital channels. When a visitor lands on a website, Drift’s chatbot can initiate conversations, answer questions, and qualify leads in real-time. It can also route more complex inquiries to human agents and share content to guide visitors through the sales process. Drift emphasises personalised, real-time interactions to enhance customer engagement.

Conclusion

In conclusion, Drift is a powerful conversational marketing and sales platform that leverages chatbots and live chat to engage with website visitors, enhance customer interactions, and guide users through the sales journey. It focuses on real-time, personalised conversations to provide support, collect leads, and improve user experiences. Drift is used by a wide range of companies and offers various benefits, including improved customer engagement, lead generation, and cost-effective marketing. However, like any tool, its effectiveness depends on how it’s configured and used by individual organisations. Ultimately, Drift is a valuable solution for businesses seeking to elevate their online customer engagement and sales processes.